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Algorithms and Advocacy – How D2C Businesses Can Build Loyalty
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Case Study: Positioning MassiveMusic as a leader in sonic branding

The Challenge MassiveMusic is one of the world’s leading creative music agencies helping brands find their voice and their story through music. However, in a challenging climate they needed to…

Views

Business Development is Everyone’s Business

For business developers there has never been a better time to instil a culture of business development across the agency. “Getting in front of a new CMO is almost impossible now due…

News

New report on shopper App behaviour from Poq

Long form content is a good way to engage with ecommerce decision-makers or budget-holders who are looking for proof of concept and innovative thinking. Such reports power ‘keep in touch’…

News

Martin Loat to chair Cloud Agility panel

Propeller’s own Martin Loat will be chairing a panel discussion on how retailers can adapt using innovation and cloud migration at Validify’s ‘Location, Location, Location’ event on Thursday 19th November. Featuring a panel…

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Propeller expands US client roster

Propeller Group is ramping up its US business activities following several new international client briefs won in 2020. Propeller’s service offer for the US market includes strategy, messaging, PR, content and…

News

Intern and Account Exec roles at Propeller

As part of Propeller’s diversity & inclusion recruitment strategy, we are currently interviewing BAME candidates for Intern and Account Exec roles. If you’re interested in a career in PR, content creation…

News

Join us and the Biz Dev Community at Winning Together

This year has required a mixture of hard work, resilience and creative thinking to succeed in new business. Business developers across the country have gone above and beyond to keep…

News

Why Choose a Career in Business Development?

Back in the early the 2000s I decided to throw myself into the industry and cut my teeth in the world of new business. At first, I didn’t expect a…

Views

Solve, don’t sell – What clients really want to hear from MarTech providers

Competition is fierce if you are a MarTech solutions provider. Decision makers across marketing, media, digital and technology are all under pressure to deliver greater ROI, often smaller budgets than…

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Propeller raises £12,000 to help Brixton Finishing School develop a ‘virtual school’

Brixton Finishing School is dedicated to increasing diversity in the marketing industry by finding and developing untapped talent, making roles feel accessible to anyone who has the drive to succeed.…

News

Propeller offers advice on the Fresh Ears podcast

Listen to the podcast here! Global PR agency Propeller group created The Dog ‘n’ Bone as a way to host fascinating conversations between influential people in the marketing industry. The Dog…

News

Building loyalty in an evolving D2C landscape

Customers have turned to online ordering en masse as their preferred purchase channel this year thanks to the pandemic, putting retailers and brands under pressure. It’s been a steep learning…

News

Nominations for The BD100 are now open!

Propeller Group is pleased to announce that we have partnered with The BD100 2020! The BD100 was founded in 2018 by Propeller’s Director of business growth, Jody Osman, together with Richard…

Views

Escape Zoom: Does your ad sales team speak CFO lingo? Insight from industry leaders

In times of mass economic uncertainty, it’s vital to understand how to speak to those who hold the purse strings. For ad sales teams, being able to speak the language…

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Escape Zoom: Does your ad sales team speak CFO lingo? Insight from City AM’s Analyst of the Year, Ian Whittaker

Henry Ford once said that “stopping advertising to save money is like stopping a watch to save time”. Advertising is a key driver of growth for all types of businesses…

News

‘Solve Don’t Sell’ – Winmo and Propeller to reveal what clients really want from MarTech providers at Ad Week

Competition is fiercer than ever if you are a MarTech vendor. COVID-19 has brought new pressures to bear on CMO and IT budgets. Marketing, Media, Digital and Technology decision makers are all…

News

Algorithms and Advocacy – How D2C Businesses Can Build Loyalty

A Propeller panel at Ecommerce Expo Direct to consumer is not a new concept but the internet gave D2C potential reach and a way to connect to customers in a personal,…

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