Views Tools of the trade: how to make the most of your new biz tech stack. Welcome to the third blog in our ‘Better BD’ series, where members of the team and industry experts share their experience, tips and tricks on making the most of the…
Views Tough Truths Roundtable – What really matters to brand side CMOs? Insights from Ford’s Peter Zillig In a world filled with false praise and self-promotion, honesty in agency/client relations has never been so valuable. Propeller prides itself on straight talking. We know how powerful the truth…
Views Tough Truths for Agency Marketing: Constructive advice for the year ahead Agency marketing is one of the many challenges faced by new business and teams will already be planning for 2022. Our recent Winning Together: BD100 panel Tough Truths for Agency New…
Views Getting your agency match fit for growth in 2022 The last 18 months were all about survival of the fittest. But now it’s time to go for growth. On the 2nd of November, our Group Director of Clients & Strategy,…
Views How To Build The Perfect Targeting Persona Welcome to our second ‘Better BD’, where members of the team and industry experts share their experience, tips and tricks on making the most of the return of booming business…
News Wallflowers at The Orgy: Mary Ann Sieghart Propeller was delighted to welcome author and journalist Mary Ann Sieghart to our latest Wallflowers at The Orgy, our event series that puts senior journalists in the spotlight and flips…
Views Shopper-tainment: dancing in the virtual aisles Ecommerce is increasingly competitive after the pile in of brands and retailers over the past 18 months. It’s a battle for customer attention and cut-through and ‘Shoppertainment’ is a possible…
Views Better BD: How to create a winning business development strategy Welcome to the first in our ‘Better BD’ series, where industry experts share their experience, tips and tricks to help you get the right strategy, tools and techniques in place…
Views Wallflowers at The Orgy: Rory Cellan-Jones Propeller Group welcomed renowned BBC technology correspondent Rory Cellan-Jones to its latest instalment of ‘Wallflowers at the Orgy’, our event format that puts senior journalists in the spotlight and asks…
Views How to pass on the baton of change to create a more diverse and inclusive marketing industry As part of Propeller Group’s commitment to giving a voice to young, diverse talent, we invited three Brixton Finishing School graduates to our latest Escape Zoom to share their experiences…
Podcast Views on the News podcast: Digital, podcasts and balancing the 21st century bicycle The last year has shone a light on the incredible connective power of digital technology. Equally, the recent Fastly internet outage highlighted how fragile this reliance can be. On the latest…
Clients Escape Zoom: What has pushed you out of your comfort zone as a leader? There’s a saying that before you become a leader, success is all about growing yourself. Once you become a leader, success is about growing others. How you define success changes as…
Video Tough Truths To Help Drive Growth The easing of lockdown restrictions is acting as a spur to the economy and brands are becoming more confident in increasing ad budgets. Recent figures from the Ad Association/WARC predict…
Podcast Tuning in to a podcast strategy: exploring how podcasts can boost your business – part one If knowledge speaks and wisdom listens – where does that leave us in the era of podcasting? Research shows that as of March 2021, there are almost two million active…
News Tuning in to a podcast strategy: exploring how podcasts can boost your business – part two In the second part of our blog series on podcast strategy (read first blog here), we speak to two agency leaders who have grabbed the audio-opportunity with both hands. Katie Street,…
Views Insights from Influencers – Propeller releases e‑book Want to learn what advice and insights the business leaders of today have for their successors? Propeller Group’s ‘Insights from Influencers’ e‑book pulls out nuggets of wisdom and guidance provided by movers…
Podcast Dog ‘n’ Bone podcast: listen to Swinden ‘n’ Grimmer In this episode of the Dog ‘n’ Bone, we sit down with two big dogs from business media publishing. Greg Grimmer, famed ad-man and CEO of Mediatel, is joined by…