Visions of sun-kissed beaches, azure swimming pools and endless cocktails probably swam through the mind of Director of Content Branwell Johnson when he worked on the latest white paper, written by Propeller for travel tech company Sabre. However, Meet The Connected Traveler (produced for our US cousins and other territories – hence the spelling) is a no-nonsense, practical guide for travel agents looking to boost growth by embracing all the opportunities presented by digital technology.

It includes an overview of travellers’ expectations in the digital age; explains the potential for selling niche holiday product and outlines the necessary steps for building digital capabilities. Sabre is using the paper to underpin webinars and other activity designed to drive interest in its tech packages for SMEs in the travel business.