Propeller stand out head and shoulders above other agencies. They’re relentless in their pursuit of opportunities and operate as an extension of our team, bringing the same amount of thought, drive and energy as if they were part of the agency itself.
As Managing Director Kieran has overall responsibility for leading, managing and driving the Propeller PR & Content business. He has over 15 years of experience running UK and international PR programmes for technology, advertising and media businesses. Prior to joining Propeller Kieran was Client Services Director at Tech PR agency ITPR. Since Kieran’s arrival in 2014, Propeller PR & Content has doubled in size. Kieran’s client experience includes Google, Adobe, NEC, Mindshare, Disney, Webtrends, TubeMogul, Quantcast and Oxygen8 Communications.
I’m a keen runner and have most recently run the Edinburgh 2017 Marathon and the London 2016 Marathon.
Martin is the founder of Propeller Group. He drives overall company strategy and provides a senior advisory hand when needed.
He started his career as a journalist in the media trade press (Media Week and Campaign) and has written for national newspapers, including the FT and The Guardian. With 25 years’ experience, Martin is a board-level consultant and strategist. He has advised clients including News UK, Telegraph Media Group, ITV, Trinity Mirror, Disney, CNN, Viacom, JC Decaux, Mindshare, Havas, Sapient and many more. He has been a judge of the PR Week Awards, the PRCA Awards and is a Fellow of the CIPR.
To relax I play golf for fun and chess competitively.
Rose’s career has spanned marcomms, PR, management, business development and coaching across Europe, the US, The Middle East and India. As Global Head of Business Development and then Global Head of Reputation at Wolff Olins, she hired Propeller back in 2017 and liked us so much she joined us as Director of Strategy last year. Rose helps clients get on-point with their comms strategy and messaging, with a deep understanding of what creative agencies need to deliver.
As our Group Director of Growth, Jody helps us to practice what we preach and leads our marketing and business development efforts across each of our offers.
Jody previously launched Upfront Business Development, which became part of Propeller Group on 2018 to provide a market-leading offer that combines business development, content and PR.
Jody has been helping agencies of all shapes and sizes win new business since 2001. Including high profile client wins with the likes of Adidas, BT, Coca-Cola, Jaguar Land Rover and The Body Shop.
A passionate business developer, Jody is also Co-Founder of The BD100, which recognises the best in the business of business development and encourages greater collaboration and support across the business development community to everyone’s benefit.
I was an international DJ before moving into BD!
Mary Cirincione is an experienced communications and public relations consultant based in New York with a master’s in journalism from Northwestern University Medill School and a strong understanding of the ever-evolving media landscape. As she likes to say, the “written word is her world,” and when she’s not strategizing, pitching or ghostwriting on behalf of her creative, ad and tech clients, she occasionally pens pieces around lifestyle and small business. She joined Propeller as their head of U.S. in late 2021, previously leading the North American PR program for Getty Images. She launched her comms career after receiving her bachelor’s from Georgetown University’s Walsh School of Foreign Service in 2008, serving various federal agencies in the Washington, D.C. area through positions at BAE Systems and Booz Allen among others.
Hilary has worked in PR since 2009 and prides herself on her knowledge of the media and marketing landscape and during her time at Propeller she has worked with a range of leading UK and international media brands, advertising agencies and technology companies. Hilary likes to get to the heart of a client’s business and understand their business challenges and how they play into wider industry trends. Aside from client work Hilary enjoys the process of bringing a team together and empowering junior members of the team to grow and confidently deliver high quality coverage for clients.
As a child, I was obsessed with the Chalet School books – to the degree that my parents drove all the way to Austria so we could visit where it was set.
Alysha is often the first person people meet when they visit the Propeller office. She started at Propeller as Admin Assistant and quickly became an essential part of the company. Now as Group Head of Operations, Alysha is the right-hand woman to the directors and oversees the finance, HR and general running of the office.
If I ever have a bad day, Karl Pilkington always cheers me up.
Ben is Propeller’s Director of Business Development and Partnerships. A familiar face at industry events, ranging from Cannes Lions and DMEXCO to Mobile World Congress and Advertising Week in London and New York, Ben works across Propeller’s client roster. His love of networking and brainstorming means he is often the first point of contact for prospective clients and his infectious enthusiasm and creativity shine through in pitches. Ben’s background in journalism has equipped him with a strong ‘nose for news’ that he brings to bear in our daily media meeting strategy sessions. He loves formulating killer headlines and tactical hooks to achieve cut-through coverage in high-profile print, online and broadcast media.
What’s your best piece of advice? A famous vaudeville quote: “Be nice to people on the way up, because you’ll see them on the way down”.
Branwell is Director of Content at Propeller. He is a former journalist with trade and consumer experience. He has held the position of deputy editor at Marketing Week and spent more than a decade explaining complex business and technology trends in easily digestible language and formats. His interview subjects have ranged from the CEO of Travelodge and the CMO of Fujitsu to the co-founder of Metro Bank and the director of customer experience at British Airways. He offers high calibre, editorially-led content solutions.
I once beatboxed on stage with Keith Lemon.
Natasha is an experienced business developer who prides herself on building relationships and making connections with clients and colleagues across the industry.
Having worked with a range of clients in the agency world Natasha now applies her knowledge to supporting the team across a range of clients helping them on their strategy, new business programme and positioning. She also manages the business development team, ensuring a high level of client satisfaction.
Joss graduated from Warwick University where she developed her love for writing. After graduating she began her career in trade PR before moving into consumer, where she worked with a range of big UK and international brands. Joining the team at Propeller early 2017, Joss now manages a range of accounts from ad-tech to influencer marketing.
Favourite quote: Wise men talk because they have something to say; fools, because they have to say something – My main man Plato
Kate is a seasoned PR with previous experience leading campaigns across music, entertainment, healthcare, lifestyle and sport. Dependable, creative and organised, Kate loves securing the big national features for clients.
I was born in Holland where my dad was a presenter on Radio Netherlands where my birth was announced on-air.
Jess has worked in business development since 2013 where she initially started out in the insurance industry before moving to agency world. Having enjoyed elements of her role where she looked after the client event accounts she soon moved over to the content team where she now works across on our clients events and content campaigns. Jess enjoys the opportunity that events, content and lead gen brings to our clients which is why she loves working on the central content team.
5 things about Jess
- I've got an apricot cockapoo who I named Hanks, after Tom Hanks of course!
- I grew up with 11 horses, 5 ducks, 2 goats and 1 sheep
- I have got an obsession with my Peloton
- I'm a tea addict
- I love Michael Buble
Will’s prior experience as a trained actor allows him to bring creativity and an understanding of what makes people tick to his role as an Account Director. He has worked across a diverse client base. Always keen to develop a fresh understanding of new companies and sectors, Will carved a niche for himself as Propeller Group’s tech lead, creating new opportunities in sectors like fintech, insurtech and retail tech, creating and implementing high level strategic PR programmes for a diverse portfolio of clients from global players such as Google and Ascential to small start-ups.
A keen skier, I achieved legendary status on a university trip as ‘The Flying Parrott’ due to an incident involving a jump I definitely wasn’t ready for.
Charlie’s role involves being on the frontline for clients and through carefully crafted business development programmes, helping them to connect directly with brands who have upcoming projects on interest. His client portfolio covers a wide-range of marketing services, and in the space of a couple of years has already helped win business for digital, creative, and branding agencies.
Louise graduated from CCU with a Marketing and Computing degree, spending a year teaching Business Studies and IT, before moving into the world of PR. She prides herself on her organisation skills, and enjoys reading about the latest trends in the industry.
I faced my fear of flying by going on a helicopter over London with no doors to photograph the Shard and the Sky Garden (aka the Walkie Talkie)
Alex joins Propeller Group as an Account Director and brings an eclectic mix of experience in PR, Comms and Marketing, having managed award-winning campaigns for global tech companies, both in-house and agency-side. Specialising in technology and digital cultures, Alex graduated from De Montfort University with a BSc in Media Technology and MSc in Creative Technology. Side note – If Alex wasn’t working in PR, he’d most likely be working in a professional kitchen as he loves to cook!
Holly has worked in B2B media and marketing PR since 2016, having previously worked in financial PR and corporate communications for a number of FTSE100 clients spanning media, retail and tech. With strong journalist relationships at key national and trade titles, she works across a range of clients at Propeller including agencies in the advertising, branding and digital transformation spaces. Holly enjoys making creative links between clients’ messaging and the fast-paced news cycle.
I sing and play guitar – my prize possession is my paisley Fender Telecaster.
Anthony has worked in various PR roles since 2016, having worked in FMCG and medical consultancy communications for large brands and start-ups. After studying a Master’s degree at the University of Kent, Anthony joined Propeller as an intern and now works across a number of B2C and B2B accounts. As an organised and trusted member of the team, Anthony prides himself on pushing great coverage over the line and securing great opportunities on the industry’s events circuit.
Gill has a background in integrated marketing and PR, having worked across a range of sectors prior to Propeller, including both B2C and B2B clients. She now works across media, advertising and technology clients at Propeller, and particularly enjoys securing and writing bylines for clients and keeping ahead of the news agenda. With a background in English Literature, she loves a pun as well as discussing industry issues with clients.
My favourite author is Chimamanda Ngozi Adichie and my life ambition is to be her friend/confidante/footstool
Andrew’s journey to agency side has seen him work for a number of years working supplier side, supporting agencies in need of market research – he also spent some time teaching English in Japan. He is currently working with agencies to help build their awareness and outreach with a view to bring more commercial opportunities to these businesses.
I am the Swaffam, Norwich Limbo Champion of 2003. Humble brag I know.
Craig has over 5 years experience in business development in a variety of diverse industries. He is always pushing the “Creative envelope” in his work and finding new and innovative ways to increase awareness and revenue. Before joining us at Propeller he worked in the Travel and Technology sectors.
My role involves managing clients and helping to deliver marketing campaigns to help expand client’s portfolios. I have worked in a range of industries, my role before I joined Propeller Group was within the Engine Group working within the employee research side of the business.
Emma joined the team in 2016 as an intern and quickly worked her way up to Account Executive. She is an ex-student journo and previously interned at a tech PR agency. She brings with her versatile writing and research skills as well as a keen enthusiasm for all things media-related.
I’m a little bit of a francophile and have a never-ending quest to be fluent in French.
Alister is an English Literature graduate who also completed a degree at the Institute of Digital Marketing before joining Propeller originally on their internship scheme. Since becoming part of the Propeller team, Alister has enjoyed the social side of the advertising industry working for the full event at Advertising Week 2015 and 2016. Make sure you like Propeller’s Twitter and Instagram!
I’m an amateur stand-up comic and perform in London every week. The office think my jokes are “OK”
Following graduating from University and completing an internship at Ipsos Mori, Rory joined Propeller as an intern in April 2017. Rory’s combination of unrelenting charm and talent for writing saw him move from Account Executive to Content Manager.
Is of the opinion humanity peaked culturally and sonically upon the release of “Hey Ya!” by Outkast in 2003.
Mykayla is a Public Communications graduate from the University of Technology Sydney in her native country Australia. She made the move to the UK in 2018 after working in B2B technology PR, looking to enhance her global communications and media experience. She’s been with Propeller since July 2018 and has worked across a range of clients including digital marketing agencies, advertising technology vendors, and international payments providers. Despite now being fully immersed in British culture, her Antipodean tendencies do occasionally provide the team with humorous pronunciations of ‘data’ and ‘yoghurt’.
Will brings a wealth of tech PR experience to the team as well as corporate, financial and crisis comms expertise. Having worked in-house as head of communications for a number of multi-national tech companies he is in a great position to know what a client wants from its agency partner. He loves making complex and complicated ideas simple and engaging – he may also think he is Batman.
Kate studied Fashion Promotion at the University of the Creative Arts, Rochester. She then moved into publishing for B2C and B2B. Kate then progressed into the world of charity banking, working in L&D and Client Relations for a number of years. She joined Propeller Group in December 2021 and looks after our marketing plan across the business.
I once drove a million pound fire engine in Austria!
Saamiyah graduated from the University of Sussex with a degree in Politics and Sociology, and has a range of communications experience. Her interest in current affairs and knack for relationship building sees her working across a range of clients from retail to media.
On a day-to-day basis she works on securing coverage for her clients, building relationships with journalists and ensuring activity is organised and up-to-date.
I’d like to think my degree comes in handy for important things, but I mainly use it to socio-analyse episodes of The Kardashians with my friends.
Lewis is our go to for anything to do with CRM and data. He manages our in-house tool stack, making sure this is optimised for Propeller Group and all our clients. Lewis also works with the research team to make sure our targeting and data is focused, accurate and up to date.
Born and raised in London, Zan studied Politics and International Relations at the University of Lincoln before entering the world of media first as a Recruiter. Since joining Propeller’s Campaign Management team, Zan helps manage national and international multi-platform email and social campaigns.. Friendly and creative, her secret talent is disguising that she’s only 5 ft 3” by wearing platform shoes.
Zan is a globally ranked VR video game player.
Dominic joined Propeller Group in 2022 as a PR Researcher working across the blockchain and madtech client base.
He began his career as a theatre director before transferring his experience into the world of brand strategy and business growth. He brings an established B2B and B2C comms skill set that has allowed him to hit the ground running in the communications industry.
His personable and creative approach, combined with his passion for innovative technology are invaluable for taking complex topics and crafting them into interesting stories.
Naz first joined Propeller Group in 2021 as an Intern. He is our Digital Content Executive and a real whizz, especially with our in house podcasts, video editing and digital asset creation! Naz has a background in sales and marketing and is multilingual, speaking Arabic, English and French.
I played American football for 7 years and would have most definitely gone pro if it wasn't for the knee injuries!
Bea’s worked at Propeller since graduating from the University of Liverpool, where she studied politics with history. At Liverpool she played for the university’s hockey team and has continued her love for team sport since moving to London through joining a local Netball team. She brings this passion for team work to the office where she enjoys most the collaborative process that goes into producing great work for our clients.
I’ve recently completed my first marathon in Manchester. I absolutely loved the whole day but think I’ll need a year or so to recover before attempting the next!
Ollie joined Propeller in 2021 as a Content Executive and loves nothing more than turning ordinary topics into extraordinary pieces of writing. Ollie’s way with words isn’t solely confined to his writing – he’s also established himself as the office’s resident chatterbox/loudmouth.
Favourite quote: He’s not the Messiah - he’s a very naughty boy. - Monty Python’s The Life of Brian
Justin is a storyteller, a scholar and a cinephile, not to mention a hungry public relations professional when it comes to developing campaigns for both social media and traditional media, as well as influencer marketing. Justin first stumbled upon the field while working for a non-profit during his college years in upstate New York, soon after serving as an intern for Fast Company and Inc. and later gaining B2C and B2B PR experience across various industries, including gaming, tech and CPG.
Engaging audiences is something he is truly passionate about, and he has successfully executed plans across the U.S., UK, Germany and Singapore, generating organic coverage for his clients and fostering significant social followings at the same time.
Mia grew up in Orpington. Mia previously worked in the gaming industry as part of her role she completed a Level 3 Business Administration Apprenticeship.
Mia joined Propeller in May 2022 and will most likely be the person you speak to when you call the Propeller office. She is the office assistant to our Head of Operations and is our go-to organised, helpful and friendly face in the office.
She is easily distracted by dogs and has 3 of her own, their names are Oscar, Teddy and Ellie.
Puplicist at large. Not always at his desk, often out in the field.
We are equipped with the best talent to drive PR, create content and events and build client new business pipelines. We have brought together and superpowered this combined offer to drive the most value and the right results for our clients.