BBD Perfect Storm asked Propeller to support the launch of their second report into masculinity in marketing. Armed with new global research, they wanted to us to place them at the forefront of the conversation, making them the leading agency working in this space. 

Propeller created and executed a long-term PR strategy: news launch, thought leadership campaign, longer lead recycling of insights. In collaboration with key spokesperson, Propeller developed a key messaging strategy that was underpinned by the data and aligned with zeitgeist conversations and media analysis.

• Created a media moment at launch, whilst continuing to use the report and insights to execute a longer-term comms plan 
• National Interview secured in The Times which led to a wider discussion at Kite Festival
• BBC News interview focusing on the problem and solution, rooted in the research
• Lengthy trade Interview secured in Creative Review 
• 3 additional broadcast hits highlight the research- The Jeremy Vine show, Campaign podcast and ExchangeWire podcast
• 15 pieces of thought leadership across main industry, creative and business press e.g. Campaign, The Drum, shots, BITE, Business Leader and Fast Co.
• We’re now developing 2 new BBC shows with their producers- StoryWorks and Talking Business, off the back of our relationships within the BBC 

“Can I just say – to whoever came up with the Marketing to Men segment – it was brilliant!” 

BBC Editor