Industry Events Guide // Rest of 2020
Human connection is the cornerstone of business. People meet, share ideas and strategies, collaborate and innovate, buy and sell. Making the right connection can be transformative for a brand, agency – or individual career.
The industry events circuit is usually an incredible cauldron for fostering these connections. Whilst this has been hit hard over recent months with many events postponed, as we adapt and manoeuvre into the second half of the year, industry events are once more on the horizon.
With this in mind, the Propeller Group team has compiled a comprehensive list of events for the remainder of 2020. Although recent government announcements have indicated that events may be permitted from October, with so much uncertainty still in the air the events we highlight will mostly be run online, with the exception of MAD//Fest in November.
Online events won’t completely replace the physical event, but they have become a viable alternative and should provide great experiences and good scope to get involved. We are expecting high production value, new creative formats and different ways to engage audiences. These digital formats will continue to evolve and likely to be here to stay as we move towards a multi-channel approach in the future.
Adweek – Breaking the Mold: Creating Long-Term Success for Independent Agencies – Date: 1st September 2020
Following the global pandemic, hear insights – and premonitions – from leaders across independent agencies on how they are leveraging innovative strategies to create value for clients – and differentiate themselves in a competitive marketplace.
World Retail Congress Connected – Date: 15th – 17th September 2020
The congress provides a high-level forum for senior leaders to learn, share insights, form powerful connections and shape the future of global retail. This year’s speakers include ASOS, Zalando and New Balance
DMEXCO @ Home – Date: 23rd – 24th September 2020
This year you will experience networking, exchange and business in a seamless and easy way – wherever you are: at home, in the office or on the road.
With over 38,000 visitors and more than 700 speakers, DMEXCO is the meeting place and community for key players in digital business, marketing and innovation.
Over the two day there will be a range of seminars and debates outlining the future of the digital economy and driving marketing value. The theme for the event will be looking at how to raise the bar.
This year we’re excited to see that DMEXCO has joined forces with MAD//Fest, who will be hosting a virtual pub for marketing leaders to experience a fast-paced mix of 180 second keynotes from brand marketers and disruptors.
Technology for Marketing – Date: 29th September – 1st October 2020
Technology for Marketing Virtual 2020 is a platform for the most innovative ideas. The digital event will feature a series of seminars addressing the key challenges and opportunities that have emerged from the COVID-19 crisis. 30+ seminars will discuss new creative ideas, insights and inspiration, through keynotes, panel debates and much more.
Advertising Week 2020 – Date: 29th September – 8th October 2020
Moving to a virtual event, AW2020 will take place over 8 days across 6 global markets with 50k expected passholders and 1M+ video views.
The AW2020 agenda will be focused on 8 key pillars, including: acceleration, community, creativity, entertainment, equality, leadership, purpose and rebuilding. Each of these will become channels to watch thought leadership presentations, as well as engage in new immersive formats.
The focus of each pillar will be on creating business outcomes – tangible actions & solutions for the biggest challenges facing businesses and society.
Look out for the session ‘Solve, don’t sell – What Clients Really Want To Hear From Martech Vendors’ on the Acceleration track which will look at the future of MarTech. This will be chaired by Propeller’s Director of Content and former Marketing Week Deputy Editor, Branwell Johnson and will feature Winmo CEO Dave Currie alongside a client-side decision-maker.
Festival of Marketing – Date: 5th – 9th October 2020
This Festival will be a unique digital experience where marketers can discover, learn and celebrate the future together.
As we begin on the path to recovery, this year’s speakers will include the likes of Tesco, Eve Sleep and O2.
Over the week you will be able to connect with marketers from around the world, while gaining global perspective on trends, customers, leadership and more.
The Drum Agency week – Date: 19th – 24th October
The Drum led the way in switching to a digital only event with their Digital Transformation Festival just as lockdown began back in March. This was followed by the Can-Do festival in June making them relative veterans in this space as they prepare for a busy awards schedule and Agency Week in October.
Further details are soon to be released, but will be a great week of learning and recognition for agencies as The Drum roll Pitch Perfect, Agency Accelerator Day and the Drum Recommends Digital Awards all into one jam packed week.
MAD//Fest – Date: 11th – 12th November
MAD//Fest has been disrupting marketing, advertising and tech events with their invite only festival. This year they are planning to host at Truman Brewery again where they will bring together brand, agency, media and tech leaders to fix, pitch and hack their way to the future of marketing, advertising and disruptive tech.
The theme is Emerge Stronger and speakers already include Sir Martin Sorrell, Sainsbury’s, Zoopla and Paddy Power.
MAD//Fest is offering a Coronavirus clause, that if the event has to be postponed, they have an alternative date in March and will throw a mini virtual event free of charge!
Our team at Propeller has extensive experience helping agency and technology clients get involved with each of these events. This has included shaping sponsorship and editorial opportunities, event activation and new business follow up.
If you are interested in getting involved in any of these events, please get in touch and we can help you to find the right event and make sure it’s a big success for you.