Propeller Head of Content Branwell Johnson wrote a thought-provoking piece for Retail Design World, discussing the growing relevance of Shopper Marketing and how brands might make use of hyperlocal outdoor advertising and user-generated content. The website focuses on retail, media and marketing.

Branwell will be hosting the Shopper Marketing stage, part of this year’s Retail Design Expo, organised by Retail Design World. The exhibition takes place 9^th-10^th March this year at Olympia, London.

You can read the full article on Retail Design World.