Catching The Spark: Conversations With Journalists – Reporting on Innovation

“Marketing is about innovation” to quote former Vice Chair of GE (General Electric) Beth Comstock. So it follows that journalists who write about marketing must write about innovation. But how do reporters define innovation? What is worth their attention and why do they dismiss some stories that seem to meet the innovation brief?

Join a panel of top marketing journalists as Propeller Group’s Director of Content and former journalist Branwell Johnson turns the tables and gives some top editorial gatekeepers a grilling.

We’ll be diving into what influences their decisions and how agencies and solutions providers can best shape their story and profile pitches for success.

This session will be essential for PRs, comms directors, founders, CEOs and MDs who want to understand how the marketing media operates and what they prioritise for coverage – and we’ll be asking them what innovations are in the pipeline for their own titles in the second part of 2022 too!


  • Seb Joseph, Senior News Editor, Digiday
  • Lara O’Reilly, Media and Advertising Editor, Insider
  • Omar Oakes, Editor, The Media Leader

Branwell Johnson, Director of Content, Propeller Group

For full details on our panel discussion and to register your attendance click here.