Dog ‘n’ Bone – Evans ‘n’ Hookway
In this episode…
Marketing Director of Direct Line Group Mark Evans chats with Frith Hookway, formerly at Snap Inc. and now Head of Strategy at Vidsy, about career development in a conversation moderated by Martin Loat, Chairman of Propeller Group. Mark acted as an adviser to Frith when she was a scholar at The Marketing Academy and they have stayed friends since. Their conversation unpacks topics such as mentorship, big decisions like taking a post abroad, ‘unlearning’ and ‘squiggly’ career paths.
About the guests:
Mark Evans is Marketing Director of Direct Line group and oversees marketing for brands such as Direct Line, Green Flag and Churchill. In 2018 he was named Marketing Society Leader of the Year and he is a passionate supporter of helping others develop their career. He’s also the founder of the charity fun run format known The Sprintathon and the advertising and marketing industry is getting behind one of these on the 25th of July in support of Stand Up To Cancer and Cancer Research UK.
Frith Hookway is Head of Strategy at adtech video business Vidsy and previously worked at Top Shop and at Snap Inc. in both London and Los Angeles. She was a scholar in The Marketing Academy 2016 intake and Mark was her mentor.