Keith Moor, CMO of Santander UK and soon to join national lottery operator Camelot, talks to Lauren Reynolds, global brand manager for Love Island at ITV Studios, and Martin Loat of Propeller Group.  They discuss why a serious bank should make fun ads like “the bank of Ant and Dec”, paying agencies for great ideas, giving celebrities a second chance if they have “issues”, taking Love Island into fourteen international countries, why Keith’s joining Camelot… and what  can go wrong when you put a poster of a frozen chicken in a bank branch.

Keith Moor is Chief Marketing Officer of Santander and soon to be CMO of Camelot. He has been at Santander for 24 years and is an Executive Committee member of Santander UK. He is a Fellow of the Marketing Academy, Council Member and Treasurer of ISBA, Trustee of the Santander Foundation, Board Member of the Mobile Marketing Association EMEA. In September he joins The National Lottery operator Camelot as its CMO.

Lauren Reynolds is Global Brand & Marketing Lead ITV Studios. She runs campaign strategy across formats and non-scripted series. She helped build the brand reputation of Love Island and Dancing On Ice across multiple territories. She is a B2B Marketer selling shows to global broadcasters and a B2C Marketer to make sure the brand and marketing is consistent when on air and in brand partnerships. She was at EE for 5 years, where she was Brand Manager. Lauren holds a BTEC in Enterprise and Entrepreneurship from the Peter Jones National Enterprise Academy.