Brixton Finishing (brixtonfinishingschool.org/) and Hoxton United (www.hoxtonunited.com/) founder Ally Owen is joined by one of her students, Dorcas Matomby, and Propeller Group Chairman Martin Loat to discuss the difficulties in bringing diversity to the creative industries. The industry-funded BFS trains young people from diverse backgrounds, including the neurodiverse, for careers at media agencies, owners and brands. Hear how companies miss out on an injection of creativity by failing to widen their talent pool to reflect their customers, why so many companies are ‘tone deaf’ in their actions and how to create a welcoming environment for employees from diverse backgrounds. Featuring mentions for The IPA (ipa.co.uk/) and Creative Equals (www.creativeequals.org/).