The breakthrough agency is looking to drive understanding of what its new proposition brings to the market

EssenceMediacom, the newly formed WPP agency and GroupM collaborator that has combined MediaCom and Essence into the UK’s biggest media agency, has appointed B2B specialist agency, Propeller Group as its PR consultants in the UK. This was awarded following a competitive pitch.

EssenceMediacom is aiming to leverage PR to amplify its thought leadership efforts and build its brand presence as the breakthrough agency in the media going forward.

Having advised on the launch of the business, Propeller will now focus on driving awareness of EssenceMediacom’s proposition, bringing its diverse talent to the fore and demonstrating to the market what this can look like. Propeller’s aim is to bring to life EssenceMediacom’s market-leading abilities to help clients, partners and their people breakthrough in a constantly evolving media landscape.

Susana Tsui, Chief Growth Officer at EssenceMediacom says: “Propeller demonstrated their understanding of our market and our opportunities from the get-go, and are already proving their value as our comms partners. Propeller’s laser focus on growth for its clients, its people and its own business aligns with the culture of EssenceMediacom. We want to innovate and to leverage tech and creativity, ultimately in pursuit of growth for our own clients, people and business. We are excited to have a true partner on board that will work closely with us as we look to drive growth through breakthroughs.”

Rose Bentley, Group Director, Clients & Strategy at Propeller adds: “To have the opportunity to partner such an industry leading business in driving an exciting new proposition at such scale is a dream brief for us. We are already working closely with the leadership team to put the company at the heart of the New Communications Economy”.