Crafting a smart media strategy can help an SME make the jump to the next level – but many small businesses need help in understanding where savings lie and how to make more efficient use of online and offline channels. Independent performance agency MC&C Media explained the ‘five truths’ of media planning and buying for those SMEs focused on ecommerce via a white paper and panel event – both produced by Propeller.

The white paper features interviews with brands including online estate agent Tepilo and Mark Warner Hotels, while the panel saw MC&C Managing Director Mark Jackson explain key learnings. He then handed over to Head of Media for Campaign Gideon Spanier to lead a discussion based on the paper and its findings in front of a packed audience at The Charlotte Street Hotel, London.