Grilling the editorial gatekeepers – make sure you catch Propeller’s panel at Advertising Week Europe

The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade them your story is interesting enough to grab their attention?

Find out at our Catching The Spark; Conversations With Journalists session at Advertising Week Europe on Tuesday May 16th.

Join a panel of senior marketing and tech journalists as Propeller Group’s Director of Content and former journalist Branwell Johnson turns the tables and gives some top editorial gatekeepers a grilling.

We’ll be diving into what the media prioritise for editorial coverage, what ‘innovation’ means to them, how to best shape a story for pitching to the media and how best to engage with journalists. This session will be essential for PRs, comms directors, founders, CEOs and MDs who want to understand how the marketing media operates and what they prioritise for coverage.


  • Gideon Spanier, UK Editor-in-Chief, Campaign
  • Shona Ghosh, Deputy Executive Editor, Insider UK
  • Daniel Thomas, Media Editor, Financial Times
  • Lucy Tesseras, Managing Editor, Marketing Week

Branwell Johnson, Director of Content, Propeller Group

For full details on our panel discussion and to register your attendance click here.