Propeller’s director of content, Branwell Johnson, has recently produced a new White Paper commissioned by Reevoo exploring the role of User Generated Content in helping deliver a seamless retail online and offline customer experience. With insights from Honda and Thomson Holidays, the White Paper examines how brands can grab the attention of the current generation of consumers who are connected to a wider world from the moment they wake up to the moment they put out the light. Their window, for now at least, is the screen, so how do marketers create a coherent brand experience? To download a copy of the White Paper visit https://www.reevoo.com/how-ugc-can-future-proof-your-business/