Every marketing and media business is feeling the pressure of an economic downturn. However, the skills of UK agencies are valued in other markets, and there’s never been a better moment to look at the opportunities further afield. The US has already demonstrated a demand for UK advertising services, and has the budget size to match—but these are only accessible to those willing to put in the legwork and commit.
Our latest report, Crossing the pond: advice on how UK agencies can break ground in the US—and grow, provides a framework for scaling operations to foreign markets. From examining the financial and human considerations that dictate whether to build a physical presence or utilise a virtual office, to proving the value of journalist interviews and industry events when building awareness—this report can be the key to unlocking a bespoke international expansion strategy that truly works for your agency. Its key takeaways include:
- Finding your bearings
- Scoping out the best launchpad
- Laying a strong foundation
- Standing out in a crowded market