Propeller Group Q4 Content Highlights

It is often noted that the best marketing doesn’t feel like marketing. It doesn’t feel forced, or jarring, or in your way. The best marketing finds a way to be genuinely useful, authentically entertaining – and most importantly – difficult to forget. 

This is what we aim to achieve with the content we produce at Propeller Group. We don’t create content that feels like an advert or reads like an elevator pitch – we create content that weaves us and our clients into a broader, more influential conversation. 

For brands and agencies, having engaging owned content is a powerful way to build relationships with prospects and grow your reputation in the industry. At Propeller Group we specialise in crafting and curating all kinds of content, from podcasts to blogs to research reports – and here are some highlights we produced this Q4. 

Escape Zoom 

Shortly after the dawn of the first lockdown in March, we created the Escape Zoom session format, in which senior business leaders from our network gather to discuss the challenges this year has presented, and share their own experiences and insights. 

The latest session, featuring opening remarks from special guest speaker and former Thinkbox CEO Tess Alps, asked our assembled audience of business leaders what they would be doing in 2021 that they would have never considered doing in 2019. 

Read a summary of the session here:

Dog ‘n’ Bone 

Curated by our chairman Martin Loat, the Dog ‘n’ Bone podcast has moved from strength to strength through lockdown. 

In our latest festive episode of the Dog ‘n’ Bone the Managing Director of Marketing & Digital at Direct Line Group Mark Evans and System1 Agency’s Chief Innovation Officer Orlando Wood share their perspectives on the creativity and effectiveness of 2020’s crop of Christmas TV ads.

The chat investigates the gap between the boundary-pushing agenda of adland creatives and what actually resonates with the general public, assesses the diversity row that erupted around Sainsbury’s ad – before reminding us why you should always wear trousers when on a video call with Karen Blackett OBE.

Listen here: https://lnkd.in/gSCCYcr 

To watch the ads mentioned as you listen, go to this page on the Propeller website where you will find links for each spot and the time when it crops up in the conversation:

https://lnkd.in/e-UT_sn

Serpico by Croud – Walking the tightrope: Balancing in-housing and economic uncertainty

With COVID-19 accelerating many brands’ plans to in-house their digital marketing, Croud’s in-housing division, Serpico by Croud, commissioned a research piece that surveyed 210 CMOs in the UK and US to explore their in-housing ambitions.

The survey found that 44% of CMOs plan to in-house more as a result of the pandemic, whilst 39% of respondents in the UK, and 31% in the US, felt that the main challenge to in-housing digital was finding the right talent. 

The team at Propeller took this insight and crafted a long form white paper, launched alongside a virtual event, which sparked conversation and debate amongst digital marketers regarding the future digital and the advantages of in-housing talent. Take a look at the report here:

https://insight.serpico.io

Winning Together 

The team at Propeller supported and crafted content for Winning Together – an event which celebrates the best of the best in Business Development.  

The event featured a series of sessions with influential brand and agency leaders, each offering their perspectives on what business developers can do better and tips on how to stand out with decision-makers.

To catch up on the headline insights from the session – read our summary blog here:

Good content is an essential weapon for agencies looking to open doors and spark conversations with prospects across the industry. To learn more about how Propeller Group can assist with your content needs, get in touch at contentteam@propellergroup.com