Propeller Group shortlisted for PRovoke Media SABRE Award

As part of a campaign to spotlight ‘Reveal-Ex’, Behave’s latest proposition, Propeller’s PR team spearheaded a campaign featuring a comprehensive survey with Censuswide and a 4000-word whitepaper aimed at HR leaders across tech and financial services.

Propeller used the report to land bylines, comment opportunities and interviews across the media to raise Behave’s profile. The results included standout coverage in titles such as Business Leader, Management Today, Financial Times, The Independent, VICE Media and HRreview. The campaign’s total reach exceeded 108 million. Additionally, high profile Linkedin accounts shared the report, including recruitment platform Reed, contributing to a combined social audience of 331,551.

Dr Alexandra Dobra-Kiel, Behave’s Innovation & Strategy Director, said that “Propeller drove the strategy and implementation of the campaign from start to finish, securing high-profile interviews and coverage in key trade and national media. We’re delighted with the extensive reach of the research and whitepaper which has created organic engagement with highly relevant journalists, industry thought leaders and prospects. Safe to say the report has made a clear positive impact.”

We’re thrilled to have our work with Behave recognised by the SABRE Awards. If you’re in the process of identifying the awards you’d like to enter this year, are already drafting your entries or are simply curious about how to improve the overarching process – be sure to get in touch!