We at Propeller are tired of PR people being called ‘Spinmeisters’, ‘Spin Doctors’ and all other types of dizzying nicknames. To address this misconception we have decided to give up using ‘the S word’ for Lent.

Raising the stakes in this challenge there is a unique swear jar which penalises the use of spin. Propeller CEO Martin Loat has announced that “Any staff, clients or journalists caught conflating proper PR with ‘spin’ will have to cough up.”

Read more about our fight against the negative perceptions of PR on PR Week.