Propeller puts D2C strategies under the spotlight at Technology for Marketing
D2C brands look to build a direct relationship with their customers but the economic climate is more challenging than in the halcyon days when Dollar Shave Club, Bloom & Wild, Gousto, Stitch Fix and many others grabbed attention and subscriptions.
They looked to edge out retailers and take control of their customer data. But the costs of scaling up and investing in acquiring new customers at the same time as consumers’ disposable income dwindles has put pressure on the model.
How can D2C brands continue to develop the strong customer relationship which underpins much of their appeal? Do previous marketing approaches still work and what new ways can they build that desired customer loyalty? Our panel D2C All At Sea On Lifetime Value takes place at Technology for Marketing on September 27th and will explore the topic.
The session will be chaired by our Group Director of Content Branwell Johnson and joining Branwell on the panel will be Natasha Dabell, CRM Manager at Percival Menswear, Nora Zukauskaite, Global Marketing Director for Ciaté London, Lottie London and Skin Proud, Claire Ferreria, Founder and Chief Marketing Officer for the community Mums in Marketing and Tom McGirr, Executive Strategy Director at social experience agency The Wild by Jungle.
TFM is co-located with Ecommerce Expo and free to attend.
Details:Technology for Marketing show, London Excel
D2C All At Sea On Lifetime Value
Date: September 27th
Time: 2.05 pm – 2.50 pm
Location: The Future of Digital Marketing stage.
Full panel details here.
We’re also holding a panel at Ecommerce Expo on the hot marketing channel topic of Retail Media on September 28th. This will be chaired by Propeller Group MD Kieran Kent – find more details here.
Register for both shows here.