Propeller has been appointed at SapientNitro’s UK PR agency on a retainer basis. SapeintNitro is the UK’s leading digital agency and works with brands including British Airways, Marks and Spencer, Royal Bank of Scotland/NatWest, Unilever and Vodafone.

Craig Smith, European marketing director at SapientNitro, said: “As a ‘new breed’ of agency dedicated to making an impact for our clients in, and across, brand communications, digital engagement and commerce, SapientNitro needs a PR partner that understands the enormity and complexity of the convergence taking place. With its proven track record in delivering specialist and national coverage, Propeller PR is a perfect partner for our next phase of growth.”

Martin Loat, CEO at Propeller Group, said: “SapientNitro is one of the great success stories in digital media, helping the world’s best known brands to evolve in the digital age.”

Read the full story at PR Week: http://www.prweek.com/article/1359160/propeller-secures-uk-pr-brief-sapientnitro-following-publicis-acquisition-sapient