Propeller’s Branwell Johnson to chair Ecommerce Expo panel Finders Keepers

How has SEO has evolved and become inextricably entwined with the user experience for ecommerce brands? Propeller Director of Content Branwell Johnson will be exploring the topic as moderator of the panel Finders Keepers: attracting and converting customers via search and UX on March 3rd.

Guests on the panel include Juliette van Rooyen, Founder & Head of SEO at VR Squared, David Williams, ex-eCommerce Director at Aspinal of London and Tom Brand, Head of SEO at Found.

The discussion will take in how SEO for ecommerce might differ from SEO in other sectors, whether organic search still cuts through given the number of ads that appear on page results, and what are the shopper’s expectations of a good user experience.

Branwell is an old hand at hosting panels at Ecommerce Expo, whether they are virtual or physical, and will be encouraging the panel to give their best insights and advice.

The panel will take place on March 3rd at 2.30 pm – 3.10 pm and is free if you register for Ecommerce Expo or sister event Technology For Marketing.