Propeller’s Spring 2022 Update
Return of the Dog ‘n’ Bone podcast
The podcast that serves up tasty audio morsels from business leaders is back for 2022! Recent episodes include conversations with Director of Marketing at Ford Europe Peter Zillig, author of ‘Scale at Speed’ Felix Velarde and Founder of The Social Element, Tamara Littleton, Propeller Group Founder and Chairman Martin Loat guides these fascinating discussions which you can find here.
Opening the door for great coverage
When special interest content and platform company Immediate Media was ranked fourth in the GlassDoor Employees Choice Awards UK (beating brands such as Google, Microsoft and Adobe), we went to bat to celebrate the achievement with top title coverage. We managed to place the story in international business news publication Business Insider with celebratory coverage that profiled CEO Tom Bureau.
The handbook to help you grow new business
If you are tasked with generating new business then check out our new playbook for business development ‘Growth strategies for a fast changing landscape’. It’s packed with advice and insights from marketers and agency leaders to help overhaul and improve your existing lead gen strategy and pitch conversion rate. You can download the full handbook here.
Super Bowl leads to super coverage
For many in the U.S., the Super Bowl is the advertising event of the year with brands and agencies looking to cut through and lead the conversation. Our US team assisted global marketing research and effectiveness agency System1 by placing its analysis of Super Bowl data in leading American marketing titles Ad Age and Cheddar News, as well as securing a thought leadership piece in Campaign US.
Dining on fine insights
Finally in-person events are back and we are delighted! The easing of restrictions means the return of Propeller’s round’s table dinners where our network of senior industry figures can convene to discuss trending business topics. Recent keynote speakers have included CMO of Samsung Europe Benjamin Braun and Director of Marketing at Ford Europe Peter Zillig. You can catch-up on some insights from Peter Zillig’s address on what really matters to marketers here.