Slip into something more comfortable for Propeller’s AWE panel

We’re gearing up to attend another juicy ‘kiss and tell session at Ad Week Europe as we prepare our annual Wallflowers At The Orgy panel, featuring leading national business journalists.

We set the bar high last year when we turned the spotlight on a fine panel of columnists and reporters and this year we’ve assembled another great line-up, including a national newspaper editor and a broadcast journalist.

The aim of the session is to get under the skin of business journalists to find out what makes them tick. What kind of stories get their attention? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really “wallflowers at the orgy” or more involved in shaping the business agenda?

This provocative discussion will be chaired by Propeller founder Martin Loat and features Francine Lacqua, Anchor and Editor-at-Large, Bloomberg Television, Alex Lawson, Business News Editor, London Evening Standard, Christian May, Editor-in-Chief, City A.M. and Daniel Thomas Deputy Companies Editor, Financial Times.

It will be essential for business development directors, PR specialists, brand reputation guardians and start-up entrepreneurs. The takeaways will help you craft your company messages and wannabe CEOs prep for that all important first business profile.

If you wonder where the Wallflower title comes from it’s a quote from the great American women of letters Nora Ephron, who wrote: “Working as a journalist is exactly like being the wallflower at the orgy…everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”

Time: 2.30pm

Date: March 21st

Venue: Workshop Stage, PictureHouse Central,

And look out for an update on Propeller’s second Ad Week Europe panel Can Robots Crash The Creative Party?