We are delighted to announce that Social Circle, the social influencer marketing platform has appointed Propeller as its first PR agency.

Social Circle is a social influencer marketing platform connecting brands and agencies with social influencers across all social platforms. The platform offers access to a growing database of over 20,000 influencers spanning the globe and runs a data analytics tool that allows brands and agencies live reports on their campaigns. The platform has also developed a bespoke cost per engagement model that ensures brands are maximising their campaign budgets as effectively as possible.

Propeller is responsible for raising Social Circle’s profile in the UK and establishing the spokespeople as experts in social influencer marketing across the media, technology and marketing industry. Social Circle recently released its Social Climbers list which tracks the UK’s current fastest-rising social media stars.

Matt Donegan, Managing Director at Social Circle said: “Influencer marketing is becoming more and more powerful but we know the market still needs education when it comes to successfully utilising this form of marketing. Propeller PR is really switched on and are experts in the field of media and marketing. We thought they’d be the perfect partner for us in our journey.”

Kieran Kent, Managing Director at Propeller said: “Social Circle has built its platform in order to help brands and talent to work together more easily. We’re impressed with the platform’s capabilities and we’re excited to be working with such a forward thinking team. Propeller knows the media, marketing and tech world inside out so we’re able to connect Social Circle with the brand-side marketers and agencies they want to engage with.”

The win was also reported in PR Week.