Jairo Barrantes is a communications professional with a proven track record in media relations and thought leadership development. Based in Rochester, New York, he launched his PR career in New York City and has since cultivated strong relationships with editors and reporters at the most read business, marketing and advertising publications, as well as with event organizers at prominent advertising industry events around the world. 

He has executed public relations strategies in the U.S., Puerto Rico and Latin America, connecting clients with their target audiences while taking into account the demographic and cultural nuances that are key to building a positive reputation and increasing visibility. Jairo has a master’s degree in Public Relations and Integrated Communication and believes in the power of storytelling to create meaningful impact.