On the latest episode of Views on the News, we explore the world of sonic branding and the growing audio landscape where brands can live.

We speak to Tamara Bates, Group Brand Director at Legal & General and Aifric Lennon, Senior Account Manager and Research Strategist at the global sound and music creative agency, MassiveMusic (Propeller client).

With a recent study finding how sound can influence a person’s desire to engage or avoid a brand by 86%, we focus on why Legal & General decided to enter into sonic branding for the first time and what that process looked like, from idea through to launch.

You can tune into the episode here.