In the latest episode of Propeller Group’s Views on the News podcast our Retail Lead, Will Parrott, talks to panellists on the challenges faced by retailers for the festive season and other issues in a session recorded live at Ecommerce Expo’s recent event.

This is part one of two episodes devoted to retail and features Aron Cody-Boutcher, Chief Marketing Officer at Onbuy.com, Graham Wilson, Head of New Business Development at Sofology, and Fiona Gordon, Chief Executive Officer at Ogilvy UK.

Hear why it’s vital to maintain flexibility, be as transparent as possible and manage your customers’ expectations – and look out for the Part 2 podcast featuring more speakers from brands and agencies soon.

https://soundcloud.com/user-917192862/retails-christmas-cracker-how-to-make-the-most-of-q4