For the latest Propeller Group ‘Escape Zoom’, Group Managing Director Kieran Kent and Director of Business Development and Partnerships Ben Titchmarsh, brought together industry contacts for a freewheeling conversation about what has been learnt about our industry during 2020.
Topics discussed:
- ‘Elasticated chic’ work attire,
- How the passage of time has been hard to track during lockdown,
- Business model agility
- Innovation in CTV
- The possible impact of a complete ban on HFSS advertising online.
- Keeping teams motivated with tactics such as ‘Good news Monday’,
- The importance of diarising time to celebrate after big moments like pitches
- How to nurture young people in our industry without face-to-face contact
- Whether we’ll ever return to ‘the tiredness Olympics’ we used to collectively judge ourselves by
A consensus emerged that mentally reframing 2020 as ‘the great reset’ was the best way of processing a year like no other and it was wonderful to talk openly about how we’ve all felt.
Thank you to all attendees:
Paul Gubbins, Head of Strategic Partnerships, Publica LLC; Matt Sullivan, Managing Director, Alliance of Independent Agencies; Silke Zetzsche, Head of Commercial Partnerships, A Million Ads; Ally Owen, Founder, Brixton Finishing School; Nicola Spooner, Global VP Strategy, Unruly; Dino Myers-Lamptey, Founder, The Barber Shop; Kirsty Giordani, Executive Director, IAA UK; Godwin Joseph, VP Strategic Accounts EMEA, Mediaocean.