News Why Choose a Career in Business Development? Back in the early the 2000s I decided to throw myself into the industry and cut my teeth in the world of new business. At first, I didn’t expect a…
Views Solve, don’t sell – What clients really want to hear from MarTech providers Competition is fierce if you are a MarTech solutions provider. Decision makers across marketing, media, digital and technology are all under pressure to deliver greater ROI, often smaller budgets than…
News Building loyalty in an evolving D2C landscape Customers have turned to online ordering en masse as their preferred purchase channel this year thanks to the pandemic, putting retailers and brands under pressure. It’s been a steep learning…
Views Escape Zoom: Does your ad sales team speak CFO lingo? Insight from industry leaders In times of mass economic uncertainty, it’s vital to understand how to speak to those who hold the purse strings. For ad sales teams, being able to speak the language…
News Escape Zoom: Does your ad sales team speak CFO lingo? Insight from City AM’s Analyst of the Year, Ian Whittaker Henry Ford once said that “stopping advertising to save money is like stopping a watch to save time”. Advertising is a key driver of growth for all types of businesses…
News Agencies – get your targeting and proposition right for a bright future With agencies reviewing their processes and operations amid the upheavals of the past few months, it makes sense to also take the opportunity to redefine the type of clients you…
News Time to turn up the dial on new business We have been encouraged to see agency new business picking up momentum over recent weeks, with brands briefing our clients on new projects, as well as resuming activity and plans…
Views Escape Zoom 6: How can brands navigate the ecommerce and retail trends accelerated by lockdown? The retail industry is constantly being shaped and then reshaped by technology. Innovators set a new standard for consumers, and incumbents rise to meet it, or disappear altogether. These cyclical…
Views Planning, prepping and ‘respecting the no’ – insights from the latest BD Session Help your clients with as much market insight and intelligence as possible as they begin to revitalise their businesses in the second half of the year – that was the…
Views ‘A fast game’s a good game’: Q&A with Tony Miller, Marketing Director at WW Tony Miller, now at WW (formerly Weight Watchers) and previously VP, Digital Marketing & CRM EMEA at Disney, joined us recently at one of our regular BD Sessions where he…
Views What should agencies be doing right now to be match fit for a resurgent market? What should agencies be doing right now to be match fit for a resurgent market? While the long term remains uncertain, there are two things we know about the scenario…
Views Agencies need to develop speed and flexibility to be the perfect partner Agility in all its forms will be one of the most prized assets of an agency in the future, according to the guest speakers at the latest BD Session. The…
Views Escape Zoom 5 – As lockdown begins to unwind, how can retailers in Britain make the most of the return to physical retail and shopping? And what can be learned from current consumer behaviours online? Propeller Group chairman and Escape Zoom host Martin Loat assembled a forum of experts from across the retail spectrum to explore the implications of the reopening of physical stores and…
Views CEO Brand: Why Influence Is More Effective Than Fame If you have binged-watched everything else since lockdown, try Avenue 5 on Sky Atlantic and see how not to lead a business. Megalomaniac Herman Judd, CEO of Judd Enterprises, is all about…
Views Escape Zoom: Session 4 – How will brands have to change communications post lockdown? Context is everything in communication. As the context of our lives has changed dramatically over the last few months, many brands have quickly revised their marketing communications and advertising to…
Views The BD Sessions: Insights from LinkedIn, Auto Trader & Vice Break down siloes and share, share, share Empathy and resilience will be the watchwords of successful businesses emerging from the pandemic, according to guests at our latest BD Session, Propeller…
Views Tips for MarTech vendors during tough times It’s not easy to sell things – especially something as intangible as marketing technology. For the buyer investing in an AdTech or MarTech solution (we will put them in the…
