Views Highlights and insights from MAD//Fest 2024 Highlights from the Female Leaders’ Club at MAD//Fest 2024 MAD//Fest was back with a bang this year, with a larger venue the perfect addition to enable the festival to accommodate…
Views Insights and takeaways from Cannes Lions 2024 Inspirational. Authentic. Diverse. Just some of the words that sum up Cannes Lions 2024. The Propeller team had their boots on the ground throughout the week, splitting their time between…
Views Highlights from Empower Cafe With day three of Cannes Lions in the books, now is the perfect opportunity to reflect on some of the amazing highlights from Empower Cafe’s first year. The UK Advertising and…
Views How to Win on LinkedIn – Propeller x LinkedIn Masterclass LinkedIn is the largest professional network in the world. It has over a billion users, and nearly 70 million businesses have pages. Which is why it has become a vital pillar…
Views Exploring Insights from Advertising Week Europe Sessions Advertising Week Europe brought together industry leaders and innovators to share valuable insights and perspectives on the evolving landscape of marketing and advertising. Let’s delve into some of the key…
Views How to land your story – journalist tips from Propeller’s AWE 2024 panel How do journalists decide which stories they run? What shapes the decisions they make? Do they have unique preferences regarding how they want to be pitched to? Propeller Group’s panel at…
Views Insights from VideoWeek’s New Video Frontiers VideoWeek’s New Video Frontiers is one of the first go-to events added to the calendar. A celebration of video innovations across the “multi-verse” of channels available to audiences, with leading…
News Navigating the Seas of Social Media: Strategies for Agency Growth There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…
News Optimising email best practice for new business success What’s business really about? When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…
Views Measuring success the Propeller way I went to the theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production of Shakespeare’s Measure for Measure. In this timeless tale,…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Shape your growth strategy with useful insights from jfdi/Opinium New Business Barometer New business needs strategic planning to succeed – and that means practitioners need the ability to benchmark against their peers and granular insight into client budgets and behaviours. The findings…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views 10 Unmissable Media and Marketing events in the first half of 2024 Things move fast in our world of media, marketing and adtech. As 2023 disappears into the rearview mirror, the shape of 2024 is becoming clearer by the day. In the coming…
Views 9 Tips on building the bridge with journalists for PR and Comms As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…