The challenges of 2020 will live long in our memories. COVID-19 and the resulting lockdown measures instantly changed our daily lives and shrouded our future plans, embarking us on a…

For the latest Propeller Group ‘Escape Zoom’, Group Managing Director Kieran Kent and Director of Business Development and Partnerships Ben Titchmarsh, brought together industry contacts for a freewheeling conversation about…

The Challenge MassiveMusic is one of the world’s leading creative music agencies helping brands find their voice and their story through music. However, in a challenging climate they needed to…

For business developers there has never been a better time to instil a culture of business development across the agency. “Getting in front of a new CMO is almost impossible…

Propeller Group is ramping up its US business activities following several new international client briefs won in 2020. Propeller’s service offer for the US market includes strategy, messaging, PR, content…

Back in the early the 2000s I decided to throw myself into the industry and cut my teeth in the world of new business. At first, I didn’t expect a…

Competition is fierce if you are a MarTech solutions provider. Decision makers across marketing, media, digital and technology are all under pressure to deliver greater ROI, often smaller budgets than…

Customers have turned to online ordering en masse as their preferred purchase channel this year thanks to the pandemic, putting retailers and brands under pressure. It’s been a steep learning…

In times of mass economic uncertainty, it’s vital to understand how to speak to those who hold the purse strings. For ad sales teams, being able to speak the language…

Henry Ford once said that “stopping advertising to save money is like stopping a watch to save time”. Advertising is a key driver of growth for all types of businesses…

With agencies reviewing their processes and operations amid the upheavals of the past few months, it makes sense to also take the opportunity to redefine the type of clients you…

We have been encouraged to see agency new business picking up momentum over recent weeks, with brands briefing our clients on new projects, as well as resuming activity and plans…

The retail industry is constantly being shaped and then reshaped by technology. Innovators set a new standard for consumers, and incumbents rise to meet it, or disappear altogether. These cyclical…

Help your clients with as much market insight and intelligence as possible as they begin to revitalise their businesses in the second half of the year – that was the…

Tony Miller, now at WW (formerly Weight Watchers) and previously VP, Digital Marketing & CRM EMEA at Disney, joined us recently at one of our regular BD Sessions where he…

What should agencies be doing right now to be match fit for a resurgent market? While the long term remains uncertain, there are two things we know about the scenario…

Agility in all its forms will be one of the most prized assets of an agency in the future, according to the guest speakers at the latest BD Session. The…