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News

Tough Truths Roundtable – Insights from Samsung’s Chief Marketing Officer for Europe on how marketing can achieve stronger influence in the boardroom

As Chief Marketing Officer at Samsung Europe, Benjamin Braun’s commitment to lead, motivate and inspire teams has been instrumental in delivering growth for the business. Benjamin joined Propeller Group at…

News

Comms Club: The Big Issues – From the eye of the storm: comms lessons from President Obama’s Deputy Press Secretary

What does it take to handle being in the full glare of the media spotlight and how do you handle a constant barrage of journalist’s queries? One comms professional who…

News

Comms Club: The Big Issues – Can companies communicate both purpose and profit?

Unilever’s top shareholder Terry Smith kicked 2022 off with a scathing attack on the organisation’s strategy to prioritise purpose above all else.  His comments were highly critical of the commitment to…

News

Comms Club: The Big Issues: Beaming down into the boardroom: how comms professionals can prioritise PR buy-in

Communications professionals are expected to be consummate networkers and collaborators – bringing different branches of organisations together effectively is part of the job description.  Getting traction with the board is…

News

Comms Club: The Big Issues – The value of leadership life stories and collaborating with comms teams

The leader plays an integral role in telling a company’s story. They can embody and convey the company’s values, articulate their business vision  and generate valuable media coverage. Increasingly, both…

News

Comms Club chows down on the big issues facing Comms Directors

Communications Directors lead the charge in telling the stories and shaping the perceptions of their organisations, whether they are highly visible giving a White House briefing or operating in the…

Views

Words of wisdom and inspiration from the women at Propeller

In celebration of International Women’s Day on March 8, we looked inwards—specifically to some of our leading women—to capture their insights around what inspires and drives them, and how they…

Views

Tools of the trade: how to make the most of your new biz tech stack.

Welcome to the third blog in our ‘Better BD’ series, where members of the team and industry experts share their experience, tips and tricks on making the most of the…

Views

Tough Truths Roundtable – What really matters to brand side CMOs? Insights from Ford’s Peter Zillig

In a world filled with false praise and self-promotion, honesty in agency/client relations has never been so valuable.  Propeller prides itself on straight talking. We know how powerful the truth…

Views

Tough Truths for Agency Marketing: Constructive advice for the year ahead

Agency marketing is one of the many challenges faced by new business and teams will already be planning for 2022. Our recent Winning Together: BD100 panel Tough Truths for Agency New…

Views

Getting your agency match fit for growth in 2022

The last 18 months were all about survival of the fittest. But now it’s time to go for growth.  On the 2nd of November, our Group Director of Clients & Strategy,…

Views

How To Build The Perfect Targeting Persona

Welcome to our second ‘Better BD’, where members of the team and industry experts share their experience, tips and tricks on making the most of the return of booming business…

News

Wallflowers at The Orgy: Mary Ann Sieghart

Propeller was delighted to welcome author and journalist Mary Ann Sieghart to our latest Wallflowers at The Orgy, our event series that puts senior journalists in the spotlight and flips…

Views

Shopper-tainment: dancing in the virtual aisles

Ecommerce is increasingly competitive after the pile in of brands and retailers over the past 18 months. It’s a battle for customer attention and cut-through and ‘Shoppertainment’ is a possible…

Views

Better BD: How to create a winning business development strategy

Welcome to the first in our ‘Better BD’ series, where industry experts share their experience, tips and tricks to help you get the right strategy, tools and techniques in place…

Views

Wallflowers at The Orgy: Rory Cellan-Jones

Propeller Group welcomed renowned BBC technology correspondent Rory Cellan-Jones to its latest instalment of ‘Wallflowers at the Orgy’, our event format that puts senior journalists in the spotlight and asks…

Views

How to pass on the baton of change to create a more diverse and inclusive marketing industry

As part of Propeller Group’s commitment to giving a voice to young, diverse talent, we invited three Brixton Finishing School graduates to our latest Escape Zoom to share their experiences…

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