Views Insights from VideoWeek’s New Video Frontiers VideoWeek’s New Video Frontiers is one of the first go-to events added to the calendar. A celebration of video innovations across the “multi-verse” of channels available to audiences, with leading…
News Navigating the Seas of Social Media: Strategies for Agency Growth There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…
News Optimising email best practice for new business success What’s business really about? When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…
Views Measuring success the Propeller way I went to the theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production of Shakespeare’s Measure for Measure. In this timeless tale,…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Shape your growth strategy with useful insights from jfdi/Opinium New Business Barometer New business needs strategic planning to succeed – and that means practitioners need the ability to benchmark against their peers and granular insight into client budgets and behaviours. The findings…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views 10 Unmissable Media and Marketing events in the first half of 2024 Things move fast in our world of media, marketing and adtech. As 2023 disappears into the rearview mirror, the shape of 2024 is becoming clearer by the day. In the coming…
Views 9 Tips on building the bridge with journalists for PR and Comms As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views Unifying content marketing and demand generation for strategic growth in B2B B2B marketing is becoming more complex, involving more channels, formats and strategies. Propeller’s Group Director of Growth Jody Osman was delighted recently to join a panel at Advertising Week New…
Views Industry journalists tell all at Advertising Week New York Just how can PR and comms practitioners work in a more constructive way with journalists to not only ensure great coverage for clients, but storytelling that is meaningful and relevant…
Views Are we all sold on Retail Media? Retail Media is forecast to outpace TV advertising revenue by 2028 and brands and retailers are keen to explore the potential of this media that has evolved rapidly in the…
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…