B2B Social Media doesn’t need to be ‘Boring2Boring’

Damian Ryan the chair of GADM launches new book, Understanding Social Media, at event involving 200 digital marketers 


Propeller PR has contributed to a new book, Understanding Social Media, which has been produced by The Global Academy of Digital Marketing (GADM). The book includes contributions from leading brands including Top Shop, Google, British Airways, Coca Cola and Twitter, as well as media insights from experts in the field.

In a chapter on B2B social media, Propeller MD Kieran Kent discusses how B2B communications has undergone a dramatic shift over the last decade. In an increasingly fragmented market, blogs, tweets, peer-organised events and other forms of social media now work alongside mainstream media to meet the continuing appetite for real-time insight, analysis and debate. Yet whilst most businesses now have a social media footprint the fact remains that only a minority of B2B brands are getting their social strategies right.

The book is the latest on digital marketing by Damian Ryan, best-selling author and chair of GADM. It features the views on social media marketing of 67 different authors from around the world, and the launch event at the Tabernacle in West London brought together over 200 digital marketers.

This year the UK is set to become the first country in the world where digital accounts for over half of all advertising. Damian Ryan told attendees that digital marketers who speak the language of marketing and technology “are uniquely placed to lead digital transformation”.


Kieran Kent, MD of Propeller PR, contributed a chapter to GADM’s new book, Understanding Social Media.