Can retailers become media owners?

A round table discussion held by Propeller and FaR Partners at Kettner’s looked at the opportunity for retailers to use their assets and data to become media owners in their own right. Before dinner FaR presented the results of a market survey with key agency advertiser budget holders highlighting their views of the media opportunity for retailers, as a way to inform and fuel the discussion. Jamie, Marks & Spencer, IMRG and Rockabox were in attendance.