Croud US
Overview
Croud, a UK-founded full-service digital agency known for helping businesses drive sustainable growth, sought to strengthen its presence in the US market. Despite its strong reputation in the UK, Croud needed a strategic PR approach to increase brand awareness, elevate its key spokespeople, and establish itself as a thought leader within the highly competitive US digital marketing landscape.
The Brief
Croud tasked Propeller with enhancing its share of voice (SOV) in the US market, and secure high-value media placements and thought leadership opportunities that would position the agency as a dominant force in the industry. The goal was to drive meaningful brand visibility, adapt its messaging to resonate more effectively with US audiences, attract potential clients, and reinforce Croud’s expertise across multiple marketing disciplines.
Our Approach
To achieve these objectives, Propeller implemented a multi-faceted PR strategy focused on high-impact media engagement, industry commentary, and strategic positioning. Our approach included:
- Developed a comprehensive PR strategy.
- Leveraged a diverse and well-connected roster of spokespeople.
- Generated a steady stream of media coverage in key publications.
- Highlighted the full spectrum of Croud’s offerings.
- Positioned Croud as thought leaders across multiple areas.
Results:
- Successfully increased Croud’s SOV in the US from 29% in June 2023 to 43% by June 2024
- A total of 103 pieces of coverage between January 2022 and February 2025.
- Thought leadership pieces published across leading US business (Fast Company, Entrepreneur) and marketing and advertising publications (Ad Age, Adweek, MediaPost, AdExchanger, The Current).
- Secured media coverage for key company news, including Croud’s latest acquisition and notable new hires in the US.
- Booked numerous podcast appearances for Croud’s spokespeople, a key goal in Propeller’s awareness strategy.
- Boosted their visibility and solidified their presence as a dominant voice in a primary market