Mediaplus UK

Overview

Mediaplus UK, an independent media agency, has been working with Propeller Group for over 11 years to elevate its brand awareness, enhance thought leadership, and secure high-profile media coverage. Following Total Media’s recent merger with Mediaplus, making it the largest independent media agency in Europe, Propeller’s strategic PR campaign resulted in extensive media exposure, positioning Total Media as a leader in the space, and driving awareness of its behavioural science consultancy. 

‍

The Brief

Mediaplus UK needed a comprehensive PR strategy to amplify the impact of its merger with MediaPlus. The goal was to manage both internal and external communications, secure high-value media placements, and drive recognition for key spokespersons across the business. Beyond the merger, Propeller was tasked with showcasing the agency’s expertise, reinforcing its market position, and winning new business opportunities.

‍

Our Approach:

• Developed a multi-channel PR strategy to announce the merger, ensuring consistent messaging across key trade and business publications.
• Secured high-impact coverage across major industry media, including Campaign, Digiday, Media Leader, The FT, The Times, The Drum, and Management Today.
• Positioned Mediaplus UK’s leadership as industry thought leaders through opinion pieces, interviews, and panel appearances at high-profile events.
• Expanded media exposure beyond the merger, highlighting key client wins and campaign successes, including partnerships with Beko, EON, Hiscox, and Tony’s Chocolonely.
• Facilitated speaking opportunities at premier industry events such as Cannes Lions, Ecommerce Expo, and MadFest.

‍

Results

• 71 pieces of strategic coverage with a total estimated readership of 153 million.
• Featured in top-tier media including The FT, The Times, Campaign, Digiday, The Drum, and Raconteur.
• Established thought leadership for seven key spokespeople across multiple departments, including their behavioural consultancy, Behave.
• Secured major speaking engagements at Cannes Lions, Ecommerce Expo, and MadFest alongside industry giants like Snapchat and Boots.