Nest Commerce

Overview

Nest Commerce, a leading partner for fashion ecommerce brands, sought to strengthen its UK market position in 2024 by engaging top-tier clients and enhancing its reputation. With Propeller’s strategy to showcase its leadership and attract high-value prospects, Nest achieved remarkable growth and visibility, marking its most successful period for new business.

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The Brief

Meet Nest Commerce, a trusted partner for fashion ecommerce brands. From devising strategies that capitalised on Paid Search and Paid Social channels to implementing a full-funnel approach and delivering creative strategies and the assets to support them, Nest was adept at delivering data-driven growth strategies designed for ambitious businesses.

The stakes had never been higher for Nest as it entered 2024. The ecommerce market in the UK was forecast to grow by 12% year-on-year (YoY). For Nest - already an established name in the UK - this was an opportunity too good to miss. The business set its sights on consolidating its position in the UK by engaging top-tier fashion ecommerce brands.

To achieve this, Nest needed a strategy that would not just attract clients but build their reputation across the market. It needed a multi-channel plan to:

• Expand Nest's UK profile and strengthen its foothold as industry leaders.
• Engage high-value ideal customer persona (ICP) accounts through targeted content, events and outreach campaigns.

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Our Approach

Propeller designed an Account-Based Marketing (ABM) strategy, focusing on where Nest could outshine the competition. With ecommerce trends shifting rapidly and an overreliance on Google Ads accounting for 50% of revenue in fashion ecommerce brands, Propeller identified key opportunities to address these pain points and engage Nest’s ideal clients.

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Insight-Driven Leadership:‍

Nest needed to stand out in a saturated market where competitors often fail to provide actionable insights. Propeller helped Nest produce and launch a UK Growth Report focused on 2024 strategies, tackling challenges like the inefficiency of overused paid search channels. 

Engaging Events:

Nest's events stood apart for their depth and reach:

• A panel discussion in London attracted over 50 high-value ICP representatives.
• A webinar and online conference brought together 300+ ecommerce professionals.

Targeted Outreach:‍

Propeller utilised a two-pronged approach featuring LinkedIn campaigns and personalised emails to drive qualified leads to Nest’s events and content.

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Results

Nest’s presence was amplified among the UK’s top e-commerce players, with the agency growing by 60% YoY (with plans to increase this to 75% in 2025). A strategic mix of events, content and targeted engagement was pivotal in Nest enjoying its strongest-ever Q4 from a new business perspective - this culminated in winning TFG, as well as six other brands. Other standout results include:

• 4X events hosted. Including half day online conference, 2 panel events and 1 roundtable.
• 500+ event attendees, including over 300 attendees for a half day online conference.
• 15X pieces of unique content. Including 3 reports and 10 articles and 3 case studies.
• 1000+ The Breaking The Cycle report achieved high engagement with over 1000 page views.‍
• 30+ meetings secured as a direct result of our activity.