Propeller expands US client roster

Propeller Group is ramping up its US business activities following several new international client briefs won in 2020.

Propeller’s service offer for the US market includes strategy, messaging, PR, content and lead generation services for its clients in the media, advertising, retail and technology sectors. 

US client briefs Propeller has worked on this year include advertising technology business VideoAmp; digital marketing agency Croud; retail insights business Edge by Ascential; digital product and experience agency Somo Global; and branding agency Superunion.  

Propeller Group Managing Director Kieran Kent said, “We’ve continued to see increased demand from our international clients this year for combined UK and US briefs as companies look for better bang for buck from their PR and Content Marketing programmes across both sides of the pond.” 

“Propeller has developed its own network of US-based PR & Content freelancers based predominantly in New York and California. Our international model gives clients the benefits of centralised strategy, messaging and account handling, augmented by on-the-ground outreach and execution from local market specialists, all at a very competitive price.”

Benefits of working with Propeller include:

  • Shared resource pool in New York, California and London
  • Combined industry intel to maximise exposure for global clients
  • Time difference means ‘Propeller Group never sleeps’ with ‘round the clock’ outreach and coverage ops!
  • Competitively priced fee levels for international PR, Content and Lead Gen programmes in US and UK markets
  • No Timesheets! We commit to set number of flexible PR, Content or Lead Gen deliverables on a quarter-to-quarter basis
  • Not just a press release PR agency – we look for ways to help businesses grow with joined up thinking aligned to wider new business efforts, content and events strategies

Examples of Propeller’s US work:

VideoAmp 

Propeller Group won a competitive pitch to assist cross-channel attribution platform VideoAmp with US communications after impressing with expert knowledge and understanding of the sector. Assisting the New York and Los Angeles-based marketing team with a program of thought leadership and major hires, product and acquisition announcements, Propeller also helped champion VideoAmp’s health and wellness company culture and provided PR support at major industry events such as CES in Las Vegas. Coverage highlights included Campaign US, Variety, Martech Series, AdExchanger and Beet.tv


Superunion 

Working with WPP branding agency Superunion since its 2018 merger, Propeller provides global communications support on both sides of the Atlantic. Profile building activity has been undertaken for US management in business, marketing and design media – including AdWeek and AdAge – with standout comment and thought leadership in titles such as Forbes, Quartz, CMO Today and FastCo . Propeller also helped Superunion’s team conceive and create content initiatives such as the ‘Upstream Livestream’ global initiative discussing the importance of creativity in business with leading figures and has also assisted the Manhattan-based US team with awards submissions and event speeches.


Edge by Ascential 

Propeller has supported Edge by Ascential with strategic communications since January 2019, developing a network of global journalists and influencers who trust and respect its digital commerce data and insights. Our remit encompasses a global messaging, content and communications program that helps support product-focused sales and marketing goals in both the US and UK markets. Commentary for Edge by Ascential in titles such as Bloomberg, Modern Retail and Retail Touchpoints has helped position the company as a leading voice on how brands and retailers can maximize revenue growth. We have also provided event support and ongoing consultancy, sharing intelligence from the front-line of media engagement to help inform ongoing marketing and communications strategy.


Croud 

Propeller has assisted UK-founded digital marketing agency Croud with its continued expansion into the North American market. Landing strategic messaging via thought leadership in key industry titles such as AdAge and AdWeek, alongside vertical titles such as Women’s Wear Daily and Total Retail has helped the US team reach key target audiences. The Propeller team have also helped chair panel discussions featuring Croud spokespeople and other influencers on topics such as in-housing and transatlantic business.


Somo Global 

Global digital product and experience agency Somo tasked Propeller with delivering highly targeted media coverage and owned content activity to help put the US team on the map. Propeller has secured thought leadership placements in key vertical titles tied to US new business activity including the likes of Retail Insight Network and Built In. We’ve also written a report designed to help Somo engage with US businesses on the topic of ‘Digital Leadership Priorities for 2021’. The report set out the key priorities for a successful digital transformation in ‘the new normal’ and featured insights from senior executives at Verizon.

If you’d like to discuss your international PR, content or business development requirements contact Kieran Kent (kieran.kent@propellergroup.com) or Ben Titchmarsh (ben.titchmarsh@propellergroup.com