The 2020 Vision guide lays out the essential themes and trends business developers should keep front of mind as they prepare for the next decade. It includes useful benchmarking data from agency peers survey results, plus insights, observations and advice from experts in the field, including members of the latest BD100 and contributions from Edit, ENGINE, Iris, VCCP and Wunderman Thompson.

Change has certainly been a defining factor for business development over the last decade. As we’re on the verge of entering a new era, now is a good time to assess what tools, strategies, skills and science you should be using to help improve your business development.

What should you expect in the next decade?
We predict the next decade will be just as dynamic, fast-moving and competitive as the last. Therefore, use this guide to work on building capabilities into your new business team and develop more meaningful conversations and move them to conversion.

Propeller Group, Upfront and The BD100 have developed this guide which lays out the essential themes and trends business developers should bear in mind as they prepare for 2020 and beyond. Through our research we offer insight into the ever changing agency landscape, the tools you should be using and how to utilise relationships between sales and marketing.

Start preparing, download your guide now
To prepare yourself for 2020 and beyond, click here to download the full 2020 Vision Report.