News Welcome to Propeller Commerce Propeller’s Commerce practice team has been in the ecommerce and retail tech space for over five years. We know how to get cut-through to build your business. Find more information,…
Views Shopper-tainment: dancing in the virtual aisles Ecommerce is increasingly competitive after the pile in of brands and retailers over the past 18 months. It’s a battle for customer attention and cut-through and ‘Shoppertainment’ is a possible…
Views Finders Keepers – lessons on SEO and UX from Ecommerce Expo The dynamic tension between SEO and UX is taking on a new dimension as Google prepares to introduce its latest page ranking framework. Propeller Group’s Director of Content Branwell Johnson…