A look back at our most impactful content this quarter

Content carefully shaped to engage with your target audiences will power new business campaigns, generate marketing qualified leads and build your reputation as a thought leader in your sector.

Take a look at five of our most impactful content projects created this year.

To discuss how Propeller Group can support your own content requirements, please contact Branwell Johnson, our Director of Content.

Keeping content fresh all year-round

Propeller’s content team is working with the creative studio Redwood BBDO to develop a series of blogs and other initiatives. The content shows off the full scope of the agency’s offering and is designed to help outbound marketing targeting specific sectors like Auto and B2B. The content is feeding into targeted LinkedIn and HubSpot campaigns.

A‑Mazing results with leveraging event sponsorship

Product research platform Maze wanted a content package to leverage its profile as a sponsor of Retail Week Live and to help with post-event follow-ups. Propeller’s content team drafted compelling write-ups of Maze’s activity at RWL, including its speaker session with its client Specsavers and its retail roundtable discussion. The team produced a short video roundup featuring tactical interviews with key prospects and stakeholders and this content formed the basis for a targeted amplification campaign, run by Propeller BD.

Cutting through the clutter with creative digital assets

Conference organiser CloserStill Media wanted to promote its eCommerce Expo and Technology For Marketing co-located shows a little differently this year. Competition in the events market is heating up and CSM wanted assets that could grab attention for these shows. Propeller developed ideas and created short video clips to give the marketing that extra ‘zing.’

Creating content across channels for JCB International

Propeller worked with credit card company JCB International Co. to produce a series of white papers and accompanying podcasts to explain opportunities and new developments in payment solutions. The last in the report series – Unified Commerce: The Evolution of Omnichannel – has been the most successful with its easy-to-read formatting for social media.

Amplifying assets with targeted social media 

We were tasked with increasing the number of followers for Samsung Ads’ LinkedIn page with the aim of increasing awareness and engagement. We used a combination of content types and activities, including sharing of company news, videos, latest industry reports and coverage in the press. We amplified activity using LinkedIn ads, sponsored posts and media partners to help place the content in front of the relevant audiences. As a result of this activity, we have helped Samsung Ads generate 500+ downloads and over 3,000 new followers across different international markets.