Case Studies Behave – Total Media Case Study Behave, the behavioural consultancy, part of Total Media, wanted to raise awareness of its new proposition, Reveal-Ex, position itself as a leader in psychological safety, what it means, how to…
News Agencies should be reassured by the latest Bellwether report but make sure they invest resources in the right areas While not ringing in a new dawn, the latest IPA Bellwether quarterly report on budget spend and marketer conference is quietly reassuring. The Q1 numbers are robust enough – there’s…
News Roaring with pride – Propellerites at Wembley Last week saw a squad of Propellerites head down to the home of football (aka Wembley Stadium) to watch the Lionesses in their Women’s Euro qualifier against Sweden. The game may…
News Propeller Group shortlisted for PRovoke Media SABRE Award As part of a campaign to spotlight ‘Reveal-Ex’, Behave’s latest proposition, Propeller’s PR team spearheaded a campaign featuring a comprehensive survey with Censuswide and a 4000-word whitepaper aimed at HR…
Views Insights from VideoWeek’s New Video Frontiers VideoWeek’s New Video Frontiers is one of the first go-to events added to the calendar. A celebration of video innovations across the “multi-verse” of channels available to audiences, with leading…
News Countdown to Cannes With 12 weeks to go, Cannes Lions 2024 is fast approaching. Last week, we were delighted to bring together industry friends and clients for an inside scoop on preparations for…
News Navigating the Seas of Social Media: Strategies for Agency Growth There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…
News Optimising email best practice for new business success What’s business really about? When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…
News Neurodiversity Celebration Week with Propeller Group At Propeller Group, we believe that diversity fuels innovation, and that includes celebrating the unique strengths and perspectives of neurodiverse individuals. This Neurodiversity Celebration Week, we’re proud to reaffirm our…
News Propeller Group partners with WACL to bring Cannes Lions first women’s space In a groundbreaking move to foster inclusivity and empower women in the advertising industry, Empower Cafe is set to make its debut at the Cannes Lions International Festival of Creativity…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Shape your growth strategy with useful insights from jfdi/Opinium New Business Barometer New business needs strategic planning to succeed – and that means practitioners need the ability to benchmark against their peers and granular insight into client budgets and behaviours. The findings…
News Propeller ready to talk up UK advertising at Austin’s SXSW UK advertising is a beacon of the UK creative sector and will be shining its light once again at SXSW with the UK Advertising Exports Group (UKAEG) planning to deliver…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views 10 Unmissable Media and Marketing events in the first half of 2024 Things move fast in our world of media, marketing and adtech. As 2023 disappears into the rearview mirror, the shape of 2024 is becoming clearer by the day. In the coming…
Views 9 Tips on building the bridge with journalists for PR and Comms As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…