News Celebrating the best new business wins Propeller Group is delighted to be a sponsor of the ALF Awards 2024 which returns for its third year bigger and better! The Alf Awards celebrates all things sales and media…
News Everyone’s a winner, baby, that’s the truth… Actually, Hot Chocolate’s song is on the optimistic side, not everyone can be a winner when it comes to entering industry awards. But if you have a convincing case study…
News Propeller Unwrapped 2023! It’s that time of year again. The lights are up. The ads are out. And everyone is sharing their Spotify Wrapped for 2023. So we thought we’d get into the festive…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views Unifying content marketing and demand generation for strategic growth in B2B B2B marketing is becoming more complex, involving more channels, formats and strategies. Propeller’s Group Director of Growth Jody Osman was delighted recently to join a panel at Advertising Week New…
News Propeller Group Achieves Platinum Status in HubSpot’s Solutions Partner Program In a significant milestone, Propeller Group is proud to announce today that we have reached the coveted platinum tier of HubSpot’s Solutions Partner Program. This achievement underscores Propeller Group’s commitment…
Views Industry journalists tell all at Advertising Week New York Just how can PR and comms practitioners work in a more constructive way with journalists to not only ensure great coverage for clients, but storytelling that is meaningful and relevant…
Views Are we all sold on Retail Media? Retail Media is forecast to outpace TV advertising revenue by 2028 and brands and retailers are keen to explore the potential of this media that has evolved rapidly in the…
News Industry journalists tell all — From the stories they want to write, to the experts they’re craving to meet. Monday, October 16 @ 2:00PM – Innovation Factory Stage, Advertising Week New York 2023. Editors and reporters, thought leaders and PR pros… Together, we make up one hell of an ecosystem,…
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…
Views ‘Every Founder Tells A Story’ Personal branding and PR Propeller Group explores what makes a founder tick and how they can build their personal reputation Propeller Group’s Comms Club 2023 featured an engrossing session with Dino Myers-Lamptey, founder of…
News Propeller puts D2C strategies under the spotlight at Technology for Marketing D2C brands look to build a direct relationship with their customers but the economic climate is more challenging than in the halcyon days when Dollar Shave Club, Bloom & Wild,…
News Join us for a discussion: ‘Are you sold on Retail Media?’ Date: September 28th, 10:00 AM (GMT) In the ever-evolving world of eCommerce and advertising technology, there’s a revolution taking place. Retail Media has emerged as a game-changer, offering innovative solutions…
Views Communication by Association UK’s leading advertising trade bodies discuss their comms goals and challenges at Propeller Group’s Comms Club 2023 event Handling comms for a trade body presents a unique challenge for PR professionals.…
Views ‘Write the headline first’ – comms advice from Group Black’s Bonin Bough It takes a determined individual with great comms and marketing skills to put a fledgling agency on the map. Bonin Bough co-founded Group Black and acts as Chief Strategy Officer.…
Views Why comms has a pivotal position in the boardroom Comms is having a growing influence in the boardroom as business reputation becomes increasingly important to investors and customers. But how can comms professionals best structure their operations and processes…
