Ever wondered how journalists sift through the sea of bylines in their inbox, and decide which ones make the cut? Curious to know how your target trade publications differentiate between…

eCommerce Expo and Technology for Marketing made for an incredibly busy two days, which is why we wanted to take the opportunity to share some of the highlight’s from this…

Interest in Retail Media continues to boom with new networks debuting almost weekly but what do retailers need to know to make these ventures a success? Propeller’s recent panel ‘Retail…

Generation Alpha’s potential future shopping behaviours and marketing preferences were a hot topic at Propeller’s recent EE/TFM panel. The cohort is currently aged between six and 16-years-old but the upper age…

The excitement is building ahead of 2024’s Technology for Marketing and eCommerce Expo, with more than 12,000 industry professionals expected to attend and discuss the latest developments across ecommerce, marketing,…

As the ecommerce and digital marketing industries brace for a fast-paced Q4 and peak season, leading experts shared their thoughts on the most exciting trends, challenges, and advice for newcomers…

Although we’ve passed the halfway mark of 2024, there’s still plenty of time to make the most of the year and stay up to date on trends and innovations. As…

In today’s rapidly evolving digital landscape, the demand for engaging and personalised content has become increasingly important. As businesses strive to connect with their audiences across myriad channels, the need…

Highlights from the Female Leaders’ Club at MAD//Fest 2024 MAD//Fest was back with a bang this year, with a larger venue the perfect addition to enable the festival to accommodate…

Inspirational. Authentic. Diverse.  Just some of the words that sum up Cannes Lions 2024. The Propeller team had their boots on the ground throughout the week, splitting their time between…

With day three of Cannes Lions in the books, now is the perfect opportunity to reflect on some of the amazing highlights from Empower Cafe’s first year.  The UK Advertising and…

LinkedIn is the largest professional network in the world. It has over a billion users, and nearly 70 million businesses have pages.  Which is why it has become a vital pillar…

Advertising Week Europe brought together industry leaders and innovators to share valuable insights and perspectives on the evolving landscape of marketing and advertising. Let’s delve into some of the key…

How do journalists decide which stories they run? What shapes the decisions they make? Do they have unique preferences regarding how they want to be pitched to?  Propeller Group’s panel at…

VideoWeek’s New Video Frontiers is one of the first go-to events added to the calendar. A celebration of video innovations across the “multi-verse” of channels available to audiences, with leading…

There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…

What’s business really about?  When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…