How do journalists decide which stories they run? What shapes the decisions they make? Do they have unique preferences regarding how they want to be pitched to?  Propeller Group’s panel at…

VideoWeek’s New Video Frontiers is one of the first go-to events added to the calendar. A celebration of video innovations across the “multi-verse” of channels available to audiences, with leading…

There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…

What’s business really about?  When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…

I went to the  theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production  of Shakespeare’s Measure for Measure. In this timeless tale,…

In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…

In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…

The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…

New business needs strategic planning to succeed – and that means practitioners need the ability to benchmark against their peers and granular insight into client budgets and behaviours. The findings…

A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…

Things move fast in our world of media, marketing and adtech.  As 2023 disappears into the rearview mirror, the shape of 2024 is becoming clearer by the day. In the coming…

As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…

The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …

B2B marketing is becoming more complex, involving more channels, formats and strategies. Propeller’s Group Director of Growth Jody Osman was delighted recently to join a panel at Advertising Week New…

Just how can PR and comms practitioners work in a more constructive way with journalists to not only ensure great coverage for clients, but storytelling that is meaningful and relevant…

Retail Media is forecast to outpace TV advertising revenue by 2028 and brands and retailers are keen to explore the potential of this media that has evolved rapidly in the…

It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…