In 2024, I heard many marketers across the industry—spanning brands, media agencies, advertisers, and publishers—repeatedly voice their frustration: “What is this tech solution actually offering, and how does it solve…

Live events are well and truly back, thriving as a cornerstone of successful marketing strategies for marketing, media and technology companies. These events provide unparalleled opportunities to meet and connect…

Black Friday has evolved from a one-day shopping frenzy to a month-long event, driven by early sales and a phenomenon often called “Christmas creep.” Retailers now launch deals as soon…

Sitting,  as our industry does,  in the landscape between brands and customers, purpose should at once be  a differentiator, a talent beacon and, most of all,  the beating heart of…

International Men’s Day often flies under the radar, and that’s a real shame. I was surprised to hear that a lot of colleagues and family members were reluctant to acknowledge…

As the business landscape evolves, accurate forecasting and real-time deal management are essential to a successful sales strategy. HubSpot’s latest updates to the Sales Hub introduce tools like AI Forecasting…

Ever wondered how journalists sift through the sea of bylines in their inbox, and decide which ones make the cut? Curious to know how your target trade publications differentiate between…

We’re thrilled to share that we’re bringing back our much-loved “Industry Journalists Tell All…” panel discussion for Advertising Week New York 2024. For the second year running, we’re flipping the script…

eCommerce Expo and Technology for Marketing made for an incredibly busy two days, which is why we wanted to take the opportunity to share some of the highlight’s from this…

Interest in Retail Media continues to boom with new networks debuting almost weekly but what do retailers need to know to make these ventures a success? Propeller’s recent panel ‘Retail…

Generation Alpha’s potential future shopping behaviours and marketing preferences were a hot topic at Propeller’s recent EE/TFM panel. The cohort is currently aged between six and 16-years-old but the upper age…

It’s been brilliant to be in Boston for Propeller’s first ever HubSpot Inbound. As Hubspot Platinum Partners, we were fortunate enough to attend partner day, and get a sneak preview…

The excitement is building ahead of 2024’s Technology for Marketing and eCommerce Expo, with more than 12,000 industry professionals expected to attend and discuss the latest developments across ecommerce, marketing,…

As the ecommerce and digital marketing industries brace for a fast-paced Q4 and peak season, leading experts shared their thoughts on the most exciting trends, challenges, and advice for newcomers…

Propeller is returning in force to the co-located shows Ecommerce Expo and Technology for Marketing this year. We are not only the official PR partner for the shows but we…

Although we’ve passed the halfway mark of 2024, there’s still plenty of time to make the most of the year and stay up to date on trends and innovations. As…

In today’s rapidly evolving digital landscape, the demand for engaging and personalised content has become increasingly important. As businesses strive to connect with their audiences across myriad channels, the need…