News Industry Events Guide // Rest of 2020 Human connection is the cornerstone of business. People meet, share ideas and strategies, collaborate and innovate, buy and sell. Making the right connection can be transformative for a brand, agency…
Video Calverley ‘n’ Smith – Dog ‘n’ Bone Podcast On the latest episode of the Dog ‘n’ Bone, we speak to Cheryl Calverley, CEO of Eve Sleep, and Luke Smith, CEO and co-founder of digital marketing agency Croud. The pair…
News Getting your targeting and proposition right for a new future Now is the time to plan a new future and direction for your agency. After so much change to the landscape, this presents a great opportunity to redefine the type…
Views Escape Zoom 6: How can brands navigate the ecommerce and retail trends accelerated by lockdown? The retail industry is constantly being shaped and then reshaped by technology. Innovators set a new standard for consumers, and incumbents rise to meet it, or disappear altogether. These cyclical…
News Introducing The 31 Challenge For the last year, Propeller has been working with Brixton Finishing School, an award-winning social mobility/employment project for young people, to help them correct the inequalities that permeate throughout our…
Video Views on the News: Events, Entertainment and the sound of a Brandemic In this episode of the Views on the News podcast, we speak to Charles Gadsdon, Global Director of Growth at Massive Music and George Wood, founder of Luna Cinema, to…
Views Planning, prepping and ‘respecting the no’ – insights from the latest BD Session Help your clients with as much market insight and intelligence as possible as they begin to revitalise their businesses in the second half of the year – that was the advice…
News Upfront Business Development Rebrands as Propeller BD in Propeller Group revamp Upfront, the business development company acquired by Propeller Group in 2018, will become fully integrated into the Propeller brand from the start of July. This will consolidate the £3 million…
Video Inglis ‘n’ Murphy – Dog ‘n’ Bone podcast In the first episode of the Dog ’n’ Bone coming out of lockdown, Propeller Group Chairman Martin Loat speaks to the client behind some of the most famous UK advertising…
Views ‘A fast game’s a good game’: Q&A with Tony Miller, Marketing Director at WW Tony Miller, now at WW (formerly Weight Watchers) and previously VP, Digital Marketing & CRM EMEA at Disney, joined us recently at one of our regular BD Sessions where he…
Views What should agencies be doing right now to be match fit for a resurgent market? What should agencies be doing right now to be match fit for a resurgent market? While the long term remains uncertain, there are two things we know about the scenario for new…
Views Agencies need to develop speed and flexibility to be the perfect partner Agility in all its forms will be one of the most prized assets of an agency in the future, according to the guest speakers at the latest BD Session. The BD sessions,…
Views Escape Zoom 5 – As lockdown begins to unwind, how can retailers in Britain make the most of the return to physical retail and shopping? And what can be learned from current consumer behaviours online? Propeller Group chairman and Escape Zoom host Martin Loat assembled a forum of experts from across the retail spectrum to explore the implications of the reopening of physical stores and…
Views CEO Brand: Why Influence Is More Effective Than Fame If you have binged-watched everything else since lockdown, try Avenue 5 on Sky Atlantic and see how not to lead a business. Megalomaniac Herman Judd, CEO of Judd Enterprises, is all about…
Views Escape Zoom: Session 4 – How will brands have to change communications post lockdown? Context is everything in communication. As the context of our lives has changed dramatically over the last few months, many brands have quickly revised their marketing communications and advertising to…
Views The BD Sessions: Insights from LinkedIn, Auto Trader & Vice Break down siloes and share, share, share Empathy and resilience will be the watchwords of successful businesses emerging from the pandemic, according to guests at our latest BD Session, Propeller Group’s…
Views Tips for MarTech vendors during tough times It’s not easy to sell things – especially something as intangible as marketing technology. For the buyer investing in an AdTech or MarTech solution (we will put them in the same…