News Optimising email best practice for new business success What’s business really about? When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…
News Neurodiversity Celebration Week with Propeller Group At Propeller Group, we believe that diversity fuels innovation, and that includes celebrating the unique strengths and perspectives of neurodiverse individuals. This Neurodiversity Celebration Week, we’re proud to reaffirm our…
News Propeller Group partners with WACL to bring Cannes Lions first women’s space In a groundbreaking move to foster inclusivity and empower women in the advertising industry, Empower Cafe is set to make its debut at the Cannes Lions International Festival of Creativity…
Views Measuring success the Propeller way I went to the theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production of Shakespeare’s Measure for Measure. In this timeless tale,…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Shape your growth strategy with useful insights from jfdi/Opinium New Business Barometer New business needs strategic planning to succeed – and that means practitioners need the ability to benchmark against their peers and granular insight into client budgets and behaviours. The findings…
News Propeller ready to talk up UK advertising at Austin’s SXSW UK advertising is a beacon of the UK creative sector and will be shining its light once again at SXSW with the UK Advertising Exports Group (UKAEG) planning to deliver…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views 10 Unmissable Media and Marketing events in the first half of 2024 Things move fast in our world of media, marketing and adtech. As 2023 disappears into the rearview mirror, the shape of 2024 is becoming clearer by the day. In the coming…
Views 9 Tips on building the bridge with journalists for PR and Comms As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…
News Celebrating the best new business wins Propeller Group is delighted to be a sponsor of the ALF Awards 2024 which returns for its third year bigger and better! The Alf Awards celebrates all things sales and media…
News Everyone’s a winner, baby, that’s the truth… Actually, Hot Chocolate’s song is on the optimistic side, not everyone can be a winner when it comes to entering industry awards. But if you have a convincing case study…
News Propeller Unwrapped 2023! It’s that time of year again. The lights are up. The ads are out. And everyone is sharing their Spotify Wrapped for 2023. So we thought we’d get into the festive…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views Unifying content marketing and demand generation for strategic growth in B2B B2B marketing is becoming more complex, involving more channels, formats and strategies. Propeller’s Group Director of Growth Jody Osman was delighted recently to join a panel at Advertising Week New…
