IMRG, the UK’s industry association for online retail and CloserStill Media, the market-leading exhibition business has hired specialist media, advertising and technology PR agency, Propeller PR, to promote the co-located conferences, ad:tech, Technology for Marketing and eCommerce Expo.

This year the three conferences will combine to become a single event that will offer every level of business a one-stop shop resource for all their digital sales, marketing and advertising needs. IMRG have tasked the team at Propeller with promoting this change and supporting communications throughout the two-day event.

Graeme Howe, Director of CloserStill Media said, “This is a seminal year for IMRG and we are delighted to have Propeller, who understand the nuances of the adtech and eCommerce industries, supporting our communications in the run up to this ambitious and exciting event.”

Kieran Kent, Managing Director of Propeller commented, “Bringing together the three events is a really positive move and we are thrilled to be part of this evolution. We are looking forward to promoting an incredibly important event which reflects the timely convergence of adtech, martech and ecommerce.”

More than 11,000 brands, agencies, media owners and tech providers are expected to take part, in a programme of one-to-one meetings, multi-track conferences and social activities over the two days.