Long form content is a good way to engage with ecommerce decision-makers or budget-holders who are looking for proof of concept and innovative thinking.

Such reports power ‘keep in touch’ campaigns on LinkedIn and other social channels. The content can be adapted for podcasts and video and create a focus for webinar and round table discussions.

Propeller helped app commerce company Poq produce the report ‘Understanding App Behaviour And Winning In ‘The New Normal’. The report shows how apps are becoming increasingly important within a retailer’s omnichannel path to purchase and includes Poq proprietary data on consumer purchasing and engagement behaviours, alongside insights gleaned from presentations at its AppCommerce virtual festival.