As the new business landscape continues to change at a dramatic pace, agencies need to tap into an increasingly wide range of technology, specialist skills and types of activity to generate cut through with potential clients.

Propeller helps clients approach business development proactively, starting those crucial conversations with top targets. This is all done as part of a personalised ‘touch-point’ journey to engage prospects across every channel, including email, social and telephone – sharing regular content, events and thought leadership to keep top of mind.

To better support its clients, Propeller Group’s business development arm has now launched a range of new digital marketing solutions, including LinkedIn campaign management, PPC, SEO and managed HubSpot services. This works in tandem with Propeller’s existing content team, powering inbound and outbound programmes and drive leads with relevant content and events.

“Today’s decision makers expect an increasingly tailored approach to sales and marketing, you can gain their interest by providing thought-provoking insight and content. We allow our clients to do this at scale as part of a highly targeted account-based approach.” Says Jody Osman, Director of Growth at Propeller. “Tools like HubSpot and our digital marketing activity for clients, now provide a regular flow of leads for our BD team to follow up on, as well as enabling us to track engagement across each stage of the pipeline, from marketing qualified, to sales qualified.”

The addition of digital marketing services has helped to supercharge Propeller’s activity for clients, helping to promote content such as digital eBooks via LinkedIn campaigns, drive attendees to events, generate leads and increase followers. The recent partnership with HubSpot allows activity to be carefully managed, tracked and measured through to conversion, as part of a joined-up approach. 

By bringing together marketing and sales activity, Propeller is helping to improve effectiveness, delivering on both short and long-term objectives. Any leads are followed up and qualified effectively, whilst also providing a more engaging approach to sales and measurement at each step of the way, from top of the funnel engagement to clearly defined opportunities.

Propeller’s clients are already seeing the results first hand, with high profile wins including Natwest, Deliveroo, Arla, Asda, Auto Trader and Mizkan over the last 12 months.

If you’d like to find out more about Propeller’s digital marketing offer and approach to business development, then click here to get in touch.