On this episode of the Dog ‘n’ Bone, we welcome Mandy Merron onto the show to discuss her illustrious 30 year career as an advertising agency M&A expert. Host and curator Martin Loat steers the discussion, weaving questions in from our call in guests:

Jo Evans, Partner, Lewis Silkin
Pete Reid, Chief Executive Officer, MSQ Partners
MT Rainey OBE, Trustee at The Booker Prize Foundation
Felix Velarde, Founder and CEO of the 2Y3X Programme
Nick Glover, Founder and Group CEO, Territory Studio / New Territory

The episode explores Mandy’s ‘Enterprise Value 10’ which guides the value of an agency and how one looking to sell up can fit in as “the missing piece in the buyer’s jigsaw puzzle.”

The pair also discuss the naked truth behind Mandy’s most complicated deal, the danger of ‘buyer boredom’ – and how a client tried to position paying for sex therapy as a tax-free gift!

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